Imprint

Information according to § 5 TMG

Hartmut Hellner
Richterstraße 15
22085 Hamburg

Represented by: Hartmut Hellner
Contact: Phone: +49 178 7619485
e-mail: mail(at)hartmuthellner.com
Sales tax ID: Sales tax identification number according to §27a sales tax law: DE195290042

Privace Policy

We have drawn up this data protection declaration (version 03.04.2020-311166994) to explain to you, in accordance with the provisions of the basic data protection regulation (EU) 2016/679, what information we collect, how we use data and what decision-making options you have as a visitor to this website.

Unfortunately it is in the nature of things that these explanations sound very technical, but we have tried to describe the most important things as simple and clear as possible.

Cookies

Our website uses HTTP cookies to store user-specific data.
In the following we explain what cookies are and why they are used so that you can better understand the following privacy policy.

What exactly are cookies?

Whenever you surf the Internet, you use a browser. Some well-known browsers include Chrome, Safari, Firefox, Internet Explorer, and Microsoft Edge. Most websites store small text files in your browser. These files are called cookies.

One of them cannot be dismissed: Cookies are really useful little helpers. Almost all websites use cookies. More precisely, they are HTTP cookies, as there are other cookies for other applications. HTTP cookies are small files that are stored on your computer by our website. These cookie files are automatically stored in the cookie folder, quasi the “brain” of your browser. A cookie consists of a name and a value. When defining a cookie, one or more attributes must also be specified.

Cookies store certain user data about you, such as language or personal page settings. When you visit our site again, your browser transmits the “user-related” information back to our site. Thanks to the cookies, our website knows who you are and offers you your accustomed standard settings. In some browsers each cookie has its own file, in others, such as Firefox, all cookies are stored in a single file.

There are both first-party cookies and third-party cookies. First-party cookies are created directly by our site, third-party cookies are created by partner sites (e.g. Google Analytics). Each cookie is unique because each cookie stores different data. The expiration time of a cookie also varies from a few minutes to a few years. Cookies are not software programs and do not contain viruses, trojans or other “pests”. Cookies also cannot access information on your PC.

For example, cookie data may look like this:

  • Name: _ga
  • Expiry period: 2 years
  • Usage: Differentiation of website visitors
  • Example value: GA1.2.1326744211.152311166994

A browser should support the following minimum sizes:

  • A cookie should be able to contain at least 4096 bytes
  • At least 50 cookies should be able to be stored per domain
  • In total at least 3000 cookies should be able to be stored

What types of cookies are there?

The question of which cookies we use in particular depends on the services used and is clarified in the following sections of the privacy policy. At this point we would like to briefly discuss the different types of HTTP cookies.

You can distinguish between 4 types of cookies:

Absolutely necessary Cookies
These cookies are necessary to ensure basic functions of the website. For example, these cookies are needed when a user places a product in the shopping cart, then continues surfing on other pages and only proceeds to checkout later. These cookies do not delete the shopping cart, even if the user closes his browser window.

Functional cookies
These cookies collect information about user behaviour and whether the user receives any error messages. In addition, these cookies also measure the loading time and the behaviour of the website with different browsers.

Target-oriented cookies
These cookies ensure a better user experience. For example, entered locations, font sizes or form data are stored.

Advertising cookies
These cookies are also called targeting cookies. They are used to deliver customized advertising to the user. This can be very practical, but also very annoying.

Usually the first time you visit a website, you will be asked which of these types of cookies you wish to accept. And of course this decision is also stored in a cookie.

How can I delete cookies?

How and whether you want to use cookies is up to you. Regardless of which service or website the cookies come from, you always have the option of deleting cookies, allowing them only partially or deactivating them. For example, you can block third-party cookies, but allow all other cookies.

If you want to find out which cookies are stored in your browser, if you want to change or delete cookie settings, you can find this in your browser settings:

Chrome: Delete, activate and manage cookies in Chrome

Safari: Manage cookies and website data with Safari

Firefox: delete cookies to remove data that websites have placed on your computer

Internet Explorer: Delete and manage cookies

Microsoft Edge: Delete and manage cookies

If you do not wish to receive cookies, you can set up your browser so that it always informs you when a cookie is to be set. In this way, you can decide for each individual cookie whether you want to allow it or not. The procedure varies depending on the browser. The best thing to do is to look for the instructions in Google using the search term “Delete Chrome cookies” or “Disable Chrome cookies” in the case of a Chrome browser, or replace the word “Chrome” with the name of your browser, e.g. Edge, Firefox, Safari.

What about my privacy?

The so-called “cookie guidelines” have been in place since 2009. This states that the storage of cookies requires the consent of the website visitor (i.e. you). Within the EU countries, however, there are still very different reactions to these guidelines. In Germany, the cookie guidelines have not been implemented as national law. Instead, the implementation of this directive was largely carried out in § 15 para.3 of the Telemediengesetz (TMG).

If you want to know more about cookies and are not afraid of technical documentation, we recommend https://tools.ietf.org/html/rfc6265, the Request for Comments of Internet Engineering Task Force (IETF) called “HTTP State Management Mechanism”.

Storage of personal data

Personal information that you submit to us electronically on this website, such as your name, e-mail address, postal address or other personal information when submitting a form or comments on the blog, together with the time and IP address, will only be used by us for the purpose stated in each case, will be kept securely stored and will not be disclosed to third parties.

Thus, we will only use your personal data for communication with those visitors who expressly request contact and for processing the services and products offered on this website. We will not pass on your personal data without your consent, but we cannot exclude the possibility that this data may be viewed in the event of unlawful behaviour.

If you send us personal data by e-mail – thus off this website – we cannot guarantee secure transmission and the protection of your data. We recommend that you never send confidential data by e-mail without encryption.

According to Artikle 6  paragraph 1 a DSGVO (lawfulness of processing), the legal basis is that you give us your consent to process the data you have entered. You can revoke this consent at any time – an informal e-mail is sufficient; you will find our contact details in the imprint.

Rights under the basic data protection regulation

According to the provisions of the DSGVO, you are basically entitled to the following rights:

  • Right of rectification (Article 16 DSGVO)
  • Right of cancellation (“right to be forgotten”) (Article 17 DSGVO)
  • Right to restrict processing (Article 18 DSGVO)
  • Right of notification – Notification obligation in connection with the correction or deletion of personal data or the restriction of processing (Article 19 DPA)
  • Right to data transferability (Article 20 DSGVO)
  • Right of objection (Article 21 DSGVO)
  • Right not to be subject to a decision based solely on automated processing, including profiling (Article 22 DPA)

If you believe that the processing of your data violates data protection law or your data protection rights have otherwise been violated in any way, you can contact the Federal Commissioner for Data Protection and Freedom of Information (BfDI).

Evaluation of the visitor behaviour

In the following data protection declaration we inform you whether and how we evaluate data of your visit to this website. The evaluation of the collected data is usually anonymous and we cannot deduce your identity from your behaviour on this website.

You can find out more about how to object to this evaluation of visit data in the following data protection declaration.

TLS encryption with https

We use https to transmit data tap-proof on the Internet (data protection through technology design artikle 25 paragraph 1 DSGVO). By using TLS (Transport Layer Security), an encryption protocol for secure data transmission on the Internet, we can ensure the protection of confidential data. You can recognize the use of this data transmission security by the small lock symbol in the upper left corner of your browser and the use of the https scheme (instead of http) as part of our Internet address.

Google Maps Privacy Policy

On our website we use Google Maps from the company Google Inc. (1600 Amphitheatre Parkway Mountain View, CA 94043, USA). With Google Maps we can visually improve the presentation of locations and thus improve our service. By using Google Maps, data is transferred to Google and stored on Google’s servers. Here we will go into more detail about what Google Maps is, why we use this Google service, what data is stored and how you can stop it.

What is Google Maps?

Google Maps is an online map service provided by Google Inc. With Google Maps, you can search the Internet for exact locations of cities, sights, accommodations or businesses using a PC or an app. If companies are represented on Google My Business, additional information about the company is displayed next to the location. To display directions, map sections of a location can be embedded into a website using HTML code. Google Maps displays the surface of the earth as a road map or as an aerial or satellite image. Thanks to the Street View images and the high quality satellite images, very accurate representations are possible.

Why do we use Google Maps on our website?

All our efforts on this page are aimed at providing you with a useful and meaningful time on our website. Through the integration of Google Maps, we can provide you with the most important information about various locations. Thanks to Google Maps you can see at a glance where we have our headquarters. The route description always shows you the best or fastest way to reach us. You can call up the directions for routes by car, public transport, on foot or by bicycle. For us the provision of Google Maps is part of our customer service.

Which data is stored by Google Maps?

In order for Google Maps to offer its service in its entirety, the company must collect and store data about you. This includes the search terms you enter, your IP address and the latitude and longitude coordinates. If you use the route planner function, the start address entered will also be saved. However, this data storage happens on the websites of Google Maps. We can only inform you about it, but we cannot influence it. Since we have integrated Google Maps into our website, Google sets at least one cookie (name: NID) in your browser. This cookie stores data about your user behaviour. Google uses this data primarily to optimise its own services and to provide individual, personalised advertising for you.

The following cookie is set in your browser due to the integration of Google Maps:

  • Name: NID
  • Expiry time: after 6 months
  • Use: NID is used by Google to match ads to your Google search. Google uses the cookie to “remember” your most frequently entered search queries or your previous interaction with ads. So you always get customized ads. The cookie contains a unique ID that Google uses to collect user preferences for advertising purposes.
  • Example value: 188=h26c1Ktha7fCQTx8rXgLyATyITJ311166994

Note: We cannot guarantee the completeness of the data stored. Especially when using cookies, changes can never be excluded at Google. In order to identify the cookie NID, a separate test page was created where only Google Maps was integrated.

How long and where is the data stored?

The Google servers are located in data centers around the world. However, most servers are located in America. For this reason, your data is also increasingly stored in the USA. Here you can find out exactly where the Google data centers are located: https://www.google.com/about/datacenters/inside/locations/?hl=de

Google distributes the data on different data carriers. This means that the data can be accessed more quickly and is better protected against any attempts at manipulation. Each data center also has special emergency programs. If, for example, there are problems with Google hardware or a natural disaster affects the servers, the data is still very likely to remain protected.

Some data is stored by Google for a set period of time. For other data, Google only offers the option to delete it manually. The company also anonymizes information (such as advertising data) in server logs by deleting part of the IP address and cookie information after 9 and 18 months, respectively.

How can I delete my data or prevent data storage?

With the automatic deletion of location and activity data introduced in 2019, location and web/app activity information is stored for either 3 or 18 months, depending on your decision, and then deleted. You can also manually delete this data from your history at any time using your Google Account. If you want to completely stop your location tracking, you’ll need to pause the Web and App activity section of your Google Account. Click ‘Data and personalization’ and then click the ‘Activity setting’ option. Here you can turn the activities on or off.

You can also disable, delete or manage individual cookies in your browser. Depending on which browser you use, this works in different ways. The following instructions show you how to manage cookies in your browser:

Chrome: Delete, activate and manage cookies in Chrome

Safari: Manage cookies and website data with Safari

Firefox: delete cookies to remove data that websites have placed on your computer

Internet Explorer: Delete and manage cookies

Microsoft Edge: Delete and manage cookies

If you do not wish to receive cookies, you can set up your browser so that it always informs you when a cookie is to be set. In this way, you can decide for each individual cookie whether you want to allow it or not.

Google is an active participant in the EU-U.S. Privacy Shield Framework, which regulates the correct and secure transfer of personal data. You can find more information on this at https://www.privacyshield.gov/participant?id=a2zt000000001L5AAI. If you would like to learn more about Google’s data processing, we recommend that you read the company’s own privacy policy at https://policies.google.com/privacy?hl=de.

Google Fonts Privacy Policy

We use Google Fonts from the company Google Inc. (1600 Amphitheatre Parkway Mountain View, CA 94043, USA) on our website.

To use Google fonts, you do not need to sign in or set a password. Furthermore, no cookies are stored in your browser. The files (CSS, fonts) are requested via the Google domains fonts.googleapis.com and fonts.gstatic.com. According to Google, the requests for CSS and fonts are completely separate from all other Google services. If you have a Google Account, you don’t need to worry about your Google Account information being submitted to Google while using Google Fonts. Google tracks the use of CSS (Cascading Style Sheets) and the fonts used and stores this information securely. We’ll be taking a closer look at what exactly this data storage looks like.

What are Google Fonts?

Google Fonts (formerly Google Web Fonts) is an interactive directory with more than 800 fonts provided by Google LLC for free use.

Many of these fonts are published under the SIL Open Font License, while others are published under the Apache license. Both are free software licenses. So we can use them freely without paying royalties.

Why do we use Google Fonts on our website?

With Google Fonts we can use fonts on our own website, and do not have to upload them to our own server. Google Fonts is an important component to keep the quality of our website high. All Google fonts are automatically optimized for the web, which saves data volume and is a great advantage especially for use on mobile devices. When you visit our site, the low file size ensures a fast loading time. Furthermore, Google fonts are so-called secure web fonts. Different image synthesis systems (rendering) in different browsers, operating systems and mobile devices can lead to errors. Such errors can visually distort some texts or entire web pages. Thanks to the fast Content Delivery Network (CDN), there are no cross-platform problems with Google Fonts. Google Fonts supports all major browsers (Google Chrome, Mozilla Firefox, Apple Safari, Opera) and works reliably on most modern mobile operating systems, including Android 2.2+ and iOS 4.2+ (iPhone, iPad, iPod).

So we use Google Fonts to make our entire online service as beautiful and consistent as possible. According to Art. 6 para. 1 f lit. F DSGVO, this already constitutes a “legitimate interest” in the processing of personal data. In this case, “legitimate interest” means both legal and economic or idealistic interests which are recognised by the legal system.

Which data is stored by Google?

When you visit our website, the fonts are reloaded via a Google server. This external call transfers data to the Google servers. In this way Google also recognizes that you or your IP address is visiting our website. The Google Fonts API was developed to reduce the collection, storage and use of end user data to what is necessary for the efficient provision of fonts. By the way, API stands for “Application Programming Interface” and serves, among other things, as a data transmitter in the software sector.

Google Fonts stores CSS and font requests securely with Google and is therefore protected. Google can determine the popularity of the fonts through the collected usage figures. Google publishes the results on internal analysis pages, such as Google Analytics. Google also uses data from its own web crawler to determine which websites use Google fonts. This data is published in Google Fonts’ BigQuery database. BigQuery is a web service from Google for companies that want to move and analyse large amounts of data.

However, it should also be noted that every Google Font request automatically transfers information such as IP address, language settings, screen resolution of the browser, browser version and browser name to the Google servers. Whether this data is also stored cannot be clearly determined or is not clearly communicated by Google.

How long and where is the data stored?

Google stores requests for CSS assets for one day on your servers, which are mainly located outside the EU. This allows us to use the fonts using a Google style sheet. A stylesheet is a style template that allows you to easily and quickly change, for example, the design or font of a web page.

The font files are stored at Google for one year. Google’s goal is to improve the loading time of web pages. If millions of web pages link to the same fonts, they are cached after the first visit and reappear immediately on all other web pages visited later. Sometimes Google updates font files to reduce file size, increase language coverage and improve design.

How can I delete my data or prevent data storage?

The data that Google stores for a day or a year cannot simply be deleted. The data is automatically transmitted to Google when the page is called up. To delete this data prematurely, you must contact Google Support at https://support.google.com/?hl=de&tid=311166994. In this case you only prevent data storage if you do not visit our site.

Unlike other web fonts, Google allows us unlimited access to all fonts. So we have unlimited access to a sea of fonts and can thus get the most out of our website. You can find out more about Google Fonts and other questions at https://developers.google.com/fonts/faq?tid=311166994. Although Google addresses privacy issues there, it does not provide really detailed information about data storage. It’s relatively difficult (almost impossible) to get really detailed information from Google about stored data.

You can also read on https://www.google.com/intl/de/policies/privacy/ which data is basically collected by Google and for what purpose this data is used.

Google Analytics Privacy Policy

On our website we use the analysis tracking tool Google Analytics (GA) from the American company Google LLC (1600 Amphitheatre Parkway Mountain View, CA 94043, USA). Google Analytics collects data about your actions on our website. For example, when you click on a link, this action is stored in a cookie and sent to Google Analytics. The reports we receive from Google Analytics help us better tailor our website and services to your needs. In the following we will go into more detail about the tracking tool and inform you above all about what data is stored and how you can prevent this.

What is Google Analytics?

Google Analytics is a tracking tool that is used for traffic analysis of our website. To make Google Analytics work, a tracking code is built into the code of our website. When you visit our website, this code records various actions that you perform on our website. As soon as you leave our website, this data is sent to the Google Analytics servers and stored there.

Google processes the data and we receive reports about your user behaviour. These reports may include the following:

  • Target group reports: Through target group reports we get to know our users better and know exactly who is interested in our service.
  • Ad reports: Ad reports make it easier for us to analyze and improve our online advertising.
  • Acquisition reports: Acquisition reports give us helpful information on how we can get more people interested in our service.
  • Behavioral Reports: Here we learn how you interact with our website. We can track which path you take on our site and which links you click on.
  • Conversion reports: Conversion is the name of a process in which you carry out a desired action based on a marketing message. For example, when you go from being a mere website visitor to a buyer or newsletter subscriber. These reports help us to learn more about how our marketing activities are received by you. This is how we want to increase our conversion rate.
  • eal-time reports: Here we always know immediately what is happening on our website. For example, we see how many users are reading this text.

Why do we use Google Analytics on our website?

Our goal with this website is clear: We want to offer you the best possible service. The statistics and data from Google Analytics help us to achieve this goal.

The statistically evaluated data give us a clear picture of the strengths and weaknesses of our website. On the one hand, we can optimize our site so that it can be found more easily by interested people on Google. On the other hand, the data helps us to understand you as a visitor better. We therefore know exactly what we need to improve on our website in order to offer you the best possible service. The data also helps us to carry out our advertising and marketing measures more individually and cost-effectively. After all, it only makes sense to show our products and services to people who are interested.

Which data is stored by Google Analytics?

Google Analytics uses a tracking code to create a random, unique ID associated with your browser cookie. This allows Google Analytics to recognize you as a new user. The next time you visit our site, you will be recognized as a “returning” user. All collected data is stored together with this user ID. This makes it possible to evaluate pseudonymous user profiles in the first place.

Through identifiers such as cookies and app instance IDs, your interactions on our website are measured. Interactions are all kinds of actions you perform on our website. If you also use other Google systems (such as a Google account), data generated by Google Analytics can be linked to third-party cookies. Google does not pass on any Google Analytics data unless we, as the website operator, give permission to do so. Exceptions may be made if required by law.

The following cookies are used by Google Analytics:

Name: _ga
Value:2.1326744211.152311166994-5
Purpose: By default, analytics.js uses the _ga cookie to store the user ID. Basically, it is used to differentiate between website visitors.
Expiry date: after 2 years

Name: _gid
Value:2.1687193234.152311166994-1
Purpose: The cookie also serves to differentiate between website visitors
Expiration date: after 24 hours

Name: _gat_gtag_UA_Wert: 1
Purpose: Used to lower the request rate. When Google Analytics is delivered via the Google Tag Manager, this cookie is named _dc_gtm_ .
Expiration date: after 1 minute

Name: AMP_TOKEN
Value: not specified
Purpose: The cookie has a token with which a User ID can be retrieved from the AMP Client ID Service. Other possible values indicate a logoff, a request or an error.
Expiration date: after 30 seconds up to one year

Name: __utma
Value:1564498958.1564498958.1564498958.1
Purpose: With this cookie you can track your behavior on the website and measure its performance. The cookie is updated each time information is sent to Google Analytics.
Expiration date: after 2 years

Name: __utmt
Value: 1
Purpose: The cookie is used like _gat_gtag_UA_ to throttle the request rate.
Expiration date: after 10 minutes

Name: __utmb
Value: 3.10.1564498958
Purpose: This cookie is used to determine new sessions. It is updated each time new data or information is sent to Google Analytics.
Expiration date: after 30 minutes

Name: __utmc
Value: 167421564
Purpose: This cookie is used to establish new sessions for returning visitors. This is a session cookie and is only stored until you close the browser.
Expiration date: After closing the browser

Name: __utmz
Value: m|utmccn=(referral)|utmcmd=referral|utmcct=/
Purpose: The cookie is used to identify the source of traffic to our website. This means that the cookie stores where you came to our website from. This may have been another site or an advertising campaign.
Expiration date: after 6 months

Name: __utmv
Value: not specified
Purpose: The cookie is used to store user-defined user data. It is always updated when information is sent to Google Analytics.
Expiration date: after 2 years

Note: This list cannot claim to be complete, as Google always changes the choice of its cookies.

Here we show you an overview of the most important data collected with Google Analytics:

Heatmaps: Google creates so-called heat maps. With Heatmaps you can see exactly those areas that you click on. This way we get information where you are “on the road” on our site.

Session duration: Google defines session duration as the time you spend on our site without leaving the site. If you’ve been inactive for 20 minutes, the session ends automatically.

Bouncerate: A bouncer is when you view only one page on our site and then leave our site.

Account creation: When you create an account or place an order on our website, Google Analytics collects this data.

IP address: The IP address is only shown in abbreviated form so that no clear assignment is possible.

Location: The IP address can be used to determine the country and your approximate location. This process is also known as IP location determination.

Technical Information: Technical information includes your browser type, your Internet provider or your screen resolution.

Source of origin: Google Analytics or we are naturally also interested in which website or which advertisement brought you to our site.

Other data includes contact details, any ratings, playing media (e.g. when you play a video on our site), sharing content via social media or adding to your favorites. This list does not claim to be exhaustive and serves only as a general orientation for data storage by Google Analytics.

How long and where is the data stored?

Google has distributed your servers around the world. Most servers are located in America and therefore your data is usually stored on American servers. Here you can find out exactly where the Google data centers are located: https://www.google.com/about/datacenters/inside/locations/?hl=de

Your data is distributed on different physical media. This has the advantage that the data can be retrieved more quickly and is better protected against manipulation. In every Google data centre there are appropriate emergency programs for your data. For example, if Google’s hardware fails or natural disasters paralyze servers, the risk of service interruption at Google remains low.

Google Analytics has a standard retention period of 26 months for your user data. Then your user data will be deleted. However, we do have the option of choosing the retention period for user data ourselves. We have five options for this:

  • Deletion after 14 months
  • Deletion after 26 months
  • Deletion after 38 months
  • Deletion after 50 months
  • No automatic deletion

When the specified period has expired, the data is deleted once a month. This retention period applies to your data linked to cookies, user recognition and advertising IDs (e.g. cookies from the DoubleClick domain). Reporting results are based on aggregated data and are stored independently of user data. Aggregated data is a fusion of individual data into a larger unit.

How can I delete my data or prevent data storage?

Under European Union data protection law, you have the right to access, update, delete or restrict your data. You can use the browser add-on to disable Google Analytics JavaScript (ga.js, analytics.js, dc.js) to prevent Google Analytics from using your data. You can download and install the browser add-on at https://tools.google.com/dlpage/gaoptout?hl=de. Please note that this add-on only deactivates data collection by Google Analytics.

If you basically want to deactivate, delete or manage cookies (independent of Google Analytics), there are separate instructions for each browser:

Chrome: Delete, activate and manage cookies in Chrome

Safari: Manage cookies and website data with Safari

Firefox: delete cookies to remove data that websites have placed on your computer

Internet Explorer: Delete and manage cookies

Microsoft Edge: Delete and manage cookies

Google Analytics is an active participant in the EU-U.S. Privacy Shield Framework, which regulates the correct and secure transfer of personal data. You can find more information about this on
https://www.privacyshield.gov/participant?id=a2zt000000001L5AAI&tid=311166994. We hope we could give you the most important information about the data processing of Google Analytics. If you want to learn more about the tracking service, we recommend these two links: http://www.google.com/analytics/terms/de.html and https://support.google.com/analytics/answer/6004245?hl=de.

Automatic data storage

When you visit websites today, certain information is automatically created and stored, including on this website.

When you visit our website as you are doing right now, our web server (the computer on which this website is stored) automatically saves data such as

  • the address (URL) of the accessed web page
  • Browser and browser version
  • the operating system used
  • the address (URL) of the previously visited page (referrer URL)
  • the host name and IP address of the device from which access is made
  • Date and time

in files (web server log files).

Usually web server log files are stored for two weeks and then automatically deleted. We do not pass on this data, but cannot exclude the possibility that this data may be viewed in the event of illegal behaviour.

Facebook-Pixel Privacy Policy

We use the Facebook pixel of Facebook on our website. We have implemented a code for this on our website. The Facebook pixel is an excerpt of JavaScript code that loads a collection of functions with which Facebook can track your user actions, if you came to our website via Facebook ads. For example, when you purchase a product on our website, the Facebook pixel is triggered and stores your actions on our website in one or more cookies. These cookies enable Facebook to compare your user data (customer data such as IP address, user ID) with the data of your Facebook account. Then Facebook deletes this data again. The collected data is anonymous and cannot be viewed by us and is only used for advertising purposes. If you yourself are a Facebook user and are logged in, your visit to our website is automatically assigned to your Facebook user account.

We only want to show our services or products to people who are really interested in them. With the help of Facebook pixels, our advertising measures can be better tailored to your wishes and interests. This way, Facebook users (provided they have allowed personalized advertising) can see suitable ads. Furthermore, Facebook uses the collected data for analysis purposes and its own advertisements.

In the following, we show you those cookies that were set by including Facebook pixels on a test page. Please note that these are only sample cookies. Different cookies are set depending on the interaction on our website.

Name: _fbp
Value: fb.1.1568287647279.257405483-6311166994-7
Purpose: This cookie uses Facebook to display advertising products.
Expiration date: after 3 months

Name: fr
Value: 0aPf312HOS5Pboo2r..Bdeiuf…1.0.Bdeiuf.
Purpose: This cookie is used to ensure that Facebook pixels work properly.
Expiration date: after 3 months

Name: comment_author_50ae8267e2bdf1253ec1a5769f48e062311166994-3
Value: Name of the author
Purpose: This cookie stores the text and the name of a user, who for example leaves a comment.
Expiration date: after 12 months

Name: comment_author_url_50ae8267e2bdf1253ec1a5769f48e062
Value: https%3A%2F%2Fww.test page…%2F (URL of the author)
Purpose: This cookie stores the URL of the website, which the user enters in a text field on our website.
Expiration date: after 12 months

Name: comment_author_email_50ae8267e2bdf1253ec1a5769f48e062
Value: e-mail address of the author
Purpose: This cookie stores the user’s e-mail address, provided that the user has made it known on the website.
Expiration date: after 12 months

Note: The above mentioned cookies refer to individual user behaviour. Especially when using cookies, changes can never be ruled out on Facebook.

If you are logged in to Facebook, you can change your settings for advertisements yourself at https://www.facebook.com/ads/preferences/?entry_product=ad_settings_screen. If you are not a Facebook user, you can always manage your usage-based online advertising at http://www.youronlinechoices.com/de/praferenzmanagement/. There you have the possibility to deactivate or activate providers.

If you want to learn more about Facebook’s privacy policy, we recommend that you read the company’s own data policy at https://www.facebook.com/policy.php.

Facebook Automatic Advanced Matching Privacy Policy

We have also activated Automatic Advanced Matching as part of the Facebook pixel function. This pixel feature allows us to send hashed emails, name, gender, city, state, zip code and date of birth or phone number to Facebook as additional information if you have provided us with this data. This activation allows us to tailor advertising campaigns on Facebook even more precisely to people interested in our services or products.

Newsletter Privacy Policy

If you subscribe to our newsletter, you provide the above personal data and give us the right to contact you by e-mail. We use the data stored during the registration for the newsletter exclusively for our newsletter and do not pass them on.

If you unsubscribe from our newsletter – you will find the link for this at the bottom of every newsletter – we will delete all data that was saved when you registered for the newsletter.

Google AdSense Privacy Policy

On this website we use Google AdSense, the advertising program of the company Google Inc. (1600 Amphitheatre Parkway Mountain View, CA 94043, USA). With Google AdSense, we can display ads on this website that match our theme. In this way, we can offer you ads that ideally represent a real added value for you. In the course of this privacy policy about Google AdSense we explain why we use Google AdSense on our website, which data is processed and stored by you and how you can prevent this data storage.

Legal basis for the use of Google AdSense is article 6 (1) f (legality of processing), because there is a legitimate interest to carry out targeted advertising measures.

What is Google AdSense?

Google AdSense exists since 2003 and is an advertising program of the company Google. In contrast to Google Ads (formerly: Google AdWords) you cannot place your own ads here. Over Google AdSense advertisements on web pages, as for example on ours, are played out. The biggest advantage of this advertising service compared to some others is that Google AdSense only shows you ads that match our content. Google has its own algorithm that calculates which ads you will see. Of course we only want to offer you ads that interest you and provide you with added value. Google checks which ads are suitable for our website and our users based on your interests or your user behavior and our offer. At this point we would like to mention that we are not responsible for the selection of the advertisements. With our website we only offer the advertising space. The selection of the displayed advertisements is made by Google. Since August 2013 the ads are also adapted to the respective user interface. This means that no matter whether you visit our website from your smartphone, PC or laptop, the ads will adapt to your device.

Why do we use Google AdSense on our website?

Running a high quality website requires a lot of dedication and effort. Basically, we are never finished with the work on our website. We always try to maintain our site and keep it as up-to-date as possible. Of course we also want to achieve an economic success with this work. Therefore we have decided to use advertisements as a source of income. However, the most important thing for us is not to disturb your visit on our website by these ads. With the help of Google AdSense you will only be offered advertising that fits our topics and your interests.

Similar to the Google indexing for a website, a bot examines the corresponding content and offers on our website. Then the ads are adjusted in content and presented on the website. In addition to the content overlap between ads and website offers, AdSense also supports interest-based targeting. This means that Google will also use your data to offer advertising tailored to your needs. This way you receive advertising that ideally offers you a real added value and we have a higher chance to earn a little bit more.

Which data is stored by Google AdSense?

So that Google AdSense can display a tailor-made, on you adapted advertisement, among other things cookies are used. Cookies are small text files that store certain information on your computer.

In AdSense, cookies are used to enable better advertising. The cookies do not contain any personally identifiable information. However, please note that Google considers information such as “pseudonymous cookie IDs” (name or other identifier is replaced by a pseudonym) or IP addresses to be non-personally identifiable information. Under the DSGVO, however, this data may be considered personal data. Google AdSense sends a cookie to the browser after each impression (this is always the case when you see an ad), each click and any other activity that leads to a call to the Google AdSense servers. If the browser accepts the cookie, it is stored there.

Third-party providers may place and read cookies in your browser or use web beacons to store information that they obtain from the ads served on the website. Web beacons are small graphics that enable log file recording and analysis. This analysis enables a statistical evaluation for online marketing.

Google may use these cookies to collect certain information about your user behavior on our website. These include:

  • Information on how to handle an ad (clicks, impressions, mouse movements)
  • Information whether an advertisement has already appeared in your browser at an earlier time. This data helps to prevent you from seeing an ad more often.

In doing so, Google analyses and evaluates the data on the displayed advertising media and your IP address. Google uses the data primarily to measure the effectiveness of an advertisement and to improve the advertising offer. This data is not linked to personal data that Google may have about you through other Google services.

In the following we present cookies that Google AdSense uses for tracking purposes. Here we refer to a test website, which has exclusively installed Google AdSense:

  • Name: uid
  • Expiry time: after 2 months
  • Use: The cookie is stored under the domain adform.net. It provides a uniquely assigned, machine-generated User ID and collects data about activity on our website.
  • Example value: 891269189311166994
  • Name: C
  • Expiry time: after 1 month
  • Use: This cookie identifies whether your browser accepts cookies. The cookie is stored under the domain track.adform.net.
  • Example value: 1
  • Name: cid
  • Expiry time: after 2 months
  • Use: This cookie is stored under the domain track.adform.net, stands for client ID and is used to improve the advertising for you. It can deliver more relevant advertising to the visitor and helps improve campaign performance reports.
  • Example value: 8912691894970695056,0,0,0,0
  • Name: IDE
  • Expiry time: after 1 month
  • Use: The cookie is stored under the domain doubkeklick.net. It is used to register your actions after the ad or after clicking the ad. This allows us to measure how well an ad is received by our visitors.
  • Example value: zOtj4TWxwbFDjaATZ2TzNaQmxrU311166994
  • Name: test_cookie
  • Expiry time: after 1 month
  • Use: You can use the “test_cookies” to check whether your browser supports cookies at all. The cookie is stored under the domain doubkeklick.net.
  • Example value: not reported
  • Name: CT592996
  • Expiration time: after one hour
  • Use: Saved under the domain adform.net. The cookie is set when you click on an advertisement. We could not find out more detailed information about the use of this cookie.
  • Example value: 733366

Note: This list cannot claim to be complete, as experience has shown that Google always changes the choice of its cookies.

How long and where is the data stored?

Google records your IP address and various activities that you carry out on the website. Cookies store this information about the interactions on our website. According to Google, the company collects and stores the information provided in a secure manner on Google’s own servers in the USA.

If you do not have a Google account or are not logged in, Google usually saves the collected data with a unique identification (ID) on your browser. The unique IDs stored in cookies are used, for example, to ensure personalized advertising. If you are logged into a Google Account, Google may also collect personal data.

You can delete some of the data that Google stores at any time (see next section). Much of the information stored in cookies is automatically deleted after a certain period of time. However, there is also data that Google stores over a longer period of time. This is the case if Google has to store certain data for an indefinite, longer period of time due to economic or legal necessities.

How can I delete my data or prevent data storage?

You always have the possibility to delete or deactivate cookies that are on your computer. How exactly this works depends on your browser.

Here you will find instructions on how to manage cookies in your browser:

Chrome: Delete, activate and manage cookies in Chrome

Safari: Managing cookies and website data with Safari

Firefox: delete cookies to remove data that websites have placed on your computer

Internet Explorer: Delete and manage cookies

Microsoft Edge: Delete and manage cookies

If you do not wish to receive cookies, you can set up your browser so that it always informs you when a cookie is to be set. In this way, you can decide for each individual cookie whether you want to allow it or not. Downloading and installing this browser plug-in on https://support.google.com/ads/answer/7395996 will also deactivate all “advertising cookies”. Please note that by deactivating these cookies you do not prevent the advertising, but only the personalized advertising.

If you have a Google Account, you can deactivate personalised advertising on the https://adssettings.google.com/authenticated website. You will continue to see ads here, but they will no longer match your interests. However, the ads are still displayed based on a few factors such as your location (derived from your IP address), browser type and the search terms you use.

You can find out which data Google generally collects and what they use this data for at https://www.google.com/intl/de/policies/privacy/.

Google Ads (Google AdWords) Conversion Tracking Privacy Policy

We use Google Ads (formerly Google AdWords) as an online marketing measure to advertise our products, offers and services. In this way we want to make more people aware of the high quality of our offers on the Internet. As part of our advertising activities through Google Ads, we use conversion tracking on our website from Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA (“Google”). This free tracking tool allows us to better tailor our advertising offerings to your interests and needs. In the following articles, we will explain in more detail why we use conversion tracking, what data is stored and how you can prevent this data storage.

The legal basis for the use of Google Ads conversion tracking is article 6 (1) f (lawfulness of processing), because there is a legitimate interest in carrying out targeted advertising measures.

Was ist Google Ads Conversion-Tracking?

Google Ads (formerly Google AdWords) is the in-house online advertising system of Google LLC. We can use Google Ads to create online ads to introduce our products or services to interested people. We are convinced of the quality of our offer and want as many people as possible to get to know our website. In the online area Google Ads offers the best platform for this. Of course, we also want to get an exact overview of the cost-benefit factor of our advertising campaigns. Therefore we use the conversion tracking tool of Google Ads.

But what is a conversion actually? A conversion occurs when you go from being a purely interested website visitor to an acting visitor. This happens whenever you click on our ad and then perform another action, such as visiting our website. We use Google’s conversion tracking tool to record what happens after a user clicks on our Google Ads ad. For example, we can see if products are purchased, services are used or if users have subscribed to our newsletter.

Why do we use Google Ads conversion tracking on our website?

We use Google Ads to draw attention to our offer on other websites as well. The aim is to ensure that our advertising campaigns really only reach those people who are interested in our products and offers. With the conversion tracking tool we see which keywords, ads, ad groups and campaigns lead to the desired customer actions. We see how many customers interact with our ads on a device or in a browser and then convert. With this data we can calculate our cost-benefit factor, measure the success of individual advertising measures and consequently optimize our online marketing measures. We can also use the data obtained to make our website more interesting for you and to adapt our advertising offer even more individually to your needs.

What information is stored in Google Ads conversion tracking?

We have included a conversion tracking tag or code snippet on our website to better analyze certain user actions. If you now click on one of our Google Ads ads, the “conversion” cookie from a Google domain is stored on your computer (usually in the browser) or mobile device. Cookies are small text files that store information on your computer.

Here are the data of the most important cookies for Google’s conversion tracking:

Name: Conversion
Expiry time: after 3 months
Example value: EhMI_aySuoyv4gIVled3Ch0llweVGAEgt-mr6aXd7dYlSAGQ311166994

Name: _gac
Expiry time: after 3 months
Example value: 1.1558695989.EAIaIQobChMIiOmEgYO04gIVj5AYCh2CBAPrEAAYASAAEgIYQfD_BwE

Note: The _gac cookie only appears in connection with Google Analytics. The above list does not claim to be complete, as Google always uses other cookies for analytical evaluation.

As soon as you complete an action on our website, Google recognizes the cookie and saves your action as a so-called conversion. As long as you are surfing our website and the cookie has not expired, we and Google will recognize that you have found us through our Google Ads display. The cookie is read and sent back to Google Ads with the conversion data. It is also possible that other cookies are used to measure conversions. The conversion tracking of Google Ads can be further refined and improved using Google Analytics. For ads that Google displays in multiple locations on the web, our domain may set cookies named “__gads” or “_gac”. Since September 2017, analytics.js has been storing various campaign information with the _gac cookie. The cookie saves this data as soon as you visit one of our pages for which Google Ads has set up automatic tagging. In contrast to cookies that are set for Google domains, Google can only read these conversion cookies if you are on our website. We do not collect or receive any personal data. We receive a report with statistical evaluations from Google. For example, we find out the total number of users who clicked on our advertisement and we see how well which advertising measure was received.

How long and where is the data stored?

At this point we would like to point out that we have no influence on how Google uses the data collected by the conversion tracking tool. According to Google, the data is encrypted and stored on secure servers. In most cases, conversion cookies expire after 30 days and do not transmit any personal data. The cookies named “Conversion” and “_gac” (which is used in conjunction with Google Analytics) have an expiration date of 3 months.

How can I delete my data or prevent data storage?

You have the option not to participate in Google Ads conversion tracking. If you disable the Google Conversion Tracking cookie through your browser, you’re blocking conversion tracking. In this case, you will not be included in the tracking tool’s statistics. You can change the cookie settings in your browser at any time. Each browser works slightly differently. Here you will find instructions on how to manage cookies in your browser:

Chrome: Delete, activate and manage cookies in Chrome

Safari: Manage cookies and website data with Safari

Firefox: delete cookies to remove data that websites have placed on your computer

Internet Explorer: Delete and manage cookies

Microsoft Edge: Delete and manage cookies

If you do not wish to receive cookies, you can set up your browser so that it always informs you when a cookie is to be set. In this way, you can decide for each individual cookie whether you want to allow it or not. Downloading and installing this browser plug-in on https://support.google.com/ads/answer/7395996 will also deactivate all “advertising cookies”. Please note that by deactivating these cookies you do not prevent the advertising, but only the personalized advertising.

Through the certification for the American-European data protection agreement “Privacy Shield”, the American company Google LLC must comply with the data protection laws applicable in the EU. If you would like to learn more about data protection at Google, we recommend Google’s general data protection declaration: https://policies.google.com/privacy?hl=de.

Embedded Social Media Elements Privacy Policy

We integrate elements of social media services on our website to display images, videos and text.
When you visit pages that display these elements, data is transferred from your browser to the respective social media service and stored there. We have no access to this data.
The following links will take you to the pages of the respective social media services where it is explained how they handle your data:

YouTube Privacy Policy

We have included YouTube videos on our website. So we can present you interesting videos directly on our site. YouTube is a video portal, which is a subsidiary of Google LLC since 2006. The video portal is operated by YouTube, LLC, 901 Cherry Ave., San Bruno, CA 94066, USA. When you visit a page on our website that has an embedded YouTube video, your browser automatically connects to the servers of YouTube or Google. In the process, various data is transferred (depending on the settings). Google is responsible for the entire data processing and Google’s data protection policy therefore also applies.

In the following we would like to explain to you in more detail which data is processed, why we have embedded YouTube videos and how you can manage or delete your data.

What is YouTube?

On YouTube, users can view, rate, comment on and upload videos for free. Over the last few years, YouTube has become one of the most important social media channels worldwide. To enable us to display videos on our website, YouTube provides a code snippet that we have integrated on our site.

Why do we use YouTube videos on our website?

YouTube is the video platform with the most visitors and the best content. We strive to provide you with the best possible user experience on our website. And of course, interesting videos should not be missing. With the help of our embedded videos, we provide you with further helpful content in addition to our texts and images. In addition, the embedded videos make our website easier to find on the Google search engine. Even if we use Google Ads to place advertisements, Google can – thanks to the data collected – really only show these ads to people who are interested in our offers.

What data is stored by YouTube?

When you visit one of our sites that has a YouTube video embedded, YouTube at least sets a cookie that stores your IP address and our URL. If you are logged in to your YouTube account, YouTube can associate your interactions on our site with your profile, usually using cookies. This includes information such as session duration, bounce rate, approximate location, technical information such as browser type, screen resolution, or your Internet service provider. Other data may include contact information, any ratings, sharing content through social media, or adding to your favorites on YouTube.

If you’re not signed in to a Google Account or YouTube account, Google stores data with a unique identifier associated with your device, browser, or app. For example, your preferred language setting is preserved. But much interaction data can’t be stored because fewer cookies are set.

In the following list, we show cookies that were set in a test in the browser. On the one hand, we show cookies that are set without a registered YouTube account. On the other hand we show cookies that are set with a registered account. The list cannot claim to be complete, because the user data always depends on the interactions on YouTube.

Name: YSC
Value: b9-CV6ojI5Y
Purpose: This cookie registers a unique ID to store statistics of the video viewed.
Expiration date: after session end

Name: PREF
Value: f1=50000000
Purpose: This cookie also registers your unique ID. Google gets statistics about how you use YouTube videos on our website via PREF.
Expiration date: after 8 months

Name: GPS
Value: 1
Purpose: This cookie registers your unique ID on mobile devices to track your GPS location.
Expiration date: after 30 minutes

Name: VISITOR_INFO1_LIVE
Value: 95Chz8bagyU
Purpose: This cookie tries to estimate the bandwidth of the user on our websites (with built-in YouTube video).
Expiration date: after 8 months

Other cookies that are set when you are logged in with your YouTube account:

Name: APISID
Value: zILlvClZSkqGsSwI/AU1aZI6HY7311166994-
Purpose: This cookie is used to create a profile about your interests. The data is used for personalized advertisements.
Expiration date: after 2 years

Name: CONSENT
Value: YES+AT.de+20150628-20-0
Purpose: The cookie stores the status of a user’s consent to use various Google services. CONSENT is also used for security purposes to verify users and protect user data from unauthorized attacks.
Expiration date: after 19 years

Name: HSID
Value: AcRwpgUik9Dveht0I
Purpose: This cookie is used to create a profile about your interests. This data helps us to display personalized advertising.
Expiration date: after 2 years

Name: LOGIN_INFO
Value: AFmmF2swRQIhALl6aL…
Purpose: Information about your login data is stored in this cookie.
Expiration date: after 2 years

Name: SAPISID
Value: 7oaPxoG-pZsJuuF5/AnUdDUIsJ9iJz2vdM
Purpose: This cookie works by uniquely identifying your browser and device. It is used to create a profile about your interests.
Expiration date: after 2 years

Name: SID
Value: oQfNKjAsI311166994-
Purpose: This cookie stores your Google Account ID and your last sign-in time in digitally signed and encrypted form.
Expiration date: after 2 years

Name: SIDCC
Value: AN0-TYuqub2JOcDTyL
Purpose: This cookie stores information about how you use the website and what advertisements you may have seen before visiting our site.
Expiration date: after 3 months

How long and where is the data stored?

The data that YouTube receives from you and processes are stored on Google’s servers. Most of these servers are located in America. You can see exactly where Google’s data centres are located at https://www.google.com/about/datacenters/inside/locations/?hl=de. Your data is distributed across the servers. So the data can be retrieved faster and is better protected against manipulation.

Google stores the collected data for different lengths of time. Some data can be deleted at any time, others are automatically deleted after a limited time and some are stored by Google for a longer time. Some data (such as items from “My activity”, photos or documents, products) stored in your Google Account will remain stored until you delete them. Even if you’re not signed in to a Google Account, you can delete some data associated with your device, browser, or app.

How can I delete my data or prevent data storage?

Basically, you can manually delete data in your Google Account. With the automatic deletion function of location and activity data introduced in 2019, information is stored for either 3 or 18 months, depending on your decision, and then deleted.

Whether or not you have a Google Account, you can configure your browser to delete or disable Google cookies. This works in different ways depending on the browser you use. The following instructions will show you how to manage cookies in your browser:

Chrome: Delete, activate and manage cookies in Chrome

Safari: Manage cookies and website data with Safari

Firefox: delete cookies to remove data that websites have placed on your computer

Internet Explorer: Delete and manage cookies

Microsoft Edge: Delete and manage cookies

If you do not wish to receive cookies, you can set up your browser so that it always informs you when a cookie is to be set. In this way, you can decide for each individual cookie whether you want to allow it or not. Since YouTube is a subsidiary of Google, there is a common privacy policy. If you’d like to learn more about how we handle your information, we recommend you read the privacy policy at https://policies.google.com/privacy?hl=de.

Vimeo Privacy Policy

We also use videos from the company Vimeo on our website. The video portal is operated by Vimeo LLC, 555 West 18th Street, New York, New York 10011, USA. With the help of a plug-in, we can display interesting video material directly on our website. Certain data may be transferred from you to Vimeo. In this privacy statement, we will show you what data is involved, why we use Vimeo, and how you can manage or stop your data or data transfer.

What is Vimeo?

Vimeo is a video platform that was founded in 2004 and since 2007 has enabled the streaming of videos in HD quality. Since 2015 it is also possible to stream in 4k Ultra HD. The use of the portal is free of charge, but content with costs can also be published. In comparison to the market leader YouTube, Vimeo places priority on high quality content in good quality. Thus, the portal offers a lot of artistic content such as music videos and short films on the one hand, but on the other hand also documentations worth knowing about various topics.

Why do we use Vimeo on our website?

The aim of our website is to provide you with the best possible content. And as easily accessible as possible. Only when we have achieved this are we satisfied with our service. The video service Vimeo supports us in achieving this goal. Vimeo gives us the opportunity to present you with high-quality content directly on our website. Instead of just giving you a link to an interesting video, you can watch the video right here. This extends our service and makes it easier for you to access interesting content. Therefore we offer video content in addition to our texts and images.

What data is stored on Vimeo?

When you visit a web page on our site that has a Vimeo video embedded, your browser connects to the Vimeo servers. This results in a data transfer. This data is collected, stored and processed on the Vimeo servers. Whether or not you have a Vimeo account, Vimeo collects information about you. This includes your IP address, technical information about your browser type, operating system, or very basic device information. In addition, Vimeo stores information about which website you use the Vimeo service and which actions (web activities) you perform on our website. These web activities include, for example, session duration, bounce rate, or which button you clicked on our website with a built-in Vimeo function. Vimeo can track and store these actions using cookies and similar technologies.

If you are logged in as a registered member of Vimeo, more data can usually be collected because more cookies may already have been set in your browser. In addition, your actions on our website are directly linked to your Vimeo account. To prevent this, you must log out of Vimeo while you are “surfing” our website.

Below we show you the cookies that are set by Vimeo when you are on a website with integrated Vimeo functions. This list is not exhaustive and assumes that you do not have a Vimeo account.

Name: player
Value: “”
Purpose: This cookie saves your settings before you play an embedded Vimeo video. This means that the next time you watch a Vimeo video, you will get your preferred settings back.
Expiration date: after one year

Name: vuid
Value: pl1046149876.614422590311166994-4
Purpose: This cookie collects information about your actions on websites that have embedded a Vimeo video.
Expiration date: after 2 years

Note: These two cookies are always set once you are on a web page with an embedded Vimeo video. When you view the video and click the button, for example to “share” or “link” the video, additional cookies are set. These are also third-party cookies such as _ga or _gat_UA-76641-8 from Google Analytics or _fbp from Facebook. Exactly which cookies are set here depends on your interaction with the video.

The following list shows a section of possible cookies that are set when you interact with the Vimeo video:

Name: _abexps
Value: %5B%5D
Purpose: This Vimeo cookie helps Vimeo remember the settings you have made. This could be a preset language, region or user name, for example. In general, the cookie stores information about how you use Vimeo.
Expiration date: after one year

Name: continuous_play_v3
Value: 1
Purpose: This cookie is a first-party cookie from Vimeo The cookie collects information about how you use the Vimeo service. For example, the cookie stores when you pause/replay a video.
Expiration date: after one year

Name: _ga
Value: GA1.2.1522249635.1578401280311166994-7
Purpose: This cookie is a third-party cookie from Google. By default, analytics.js uses the _ga cookie to store the user ID. Basically, it is used to differentiate between website visitors.
Expiration date: after 2 years

Name: _gcl_au
Value: 1.1.770887836.1578401279311166994-3
Purpose: This third-party cookie from Google AdSense will use to improve the efficiency of ads on websites.
Expiration date: after 3 months

Name: _fbp
Value: fb.1.1578401280585.310434968
Purpose: This is a Facebook cookie. This cookie is used to display advertisements or promotional products from Facebook or other advertisers.
Expiration date: after 3 months

Vimeo uses this data to improve its own service, to communicate with you, and to implement its own targeted advertising measures, among other things. Vimeo emphasizes on your website that only first-party cookies (i.e., cookies from Vimeo itself) are used for embedded videos, as long as you do not interact with the video.

How long and where is the data stored?

Vimeo is headquartered in White Plains, New York State (USA). However, the services are offered worldwide. The company uses computer systems, databases and servers in the USA and in other countries. Your data can therefore also be stored and processed on servers in America. The data will remain stored by Vimeo until the company no longer has an economic reason for storing it. Then the data is deleted or made anonymous. Vimeo complies with the EU-U.S. Privacy Shield Framework and is therefore permitted to collect, use and transfer data from users in the EU to the USA.

How can I delete my data or prevent data storage?

You always have the possibility to manage cookies in your browser according to your wishes. For example, if you do not want Vimeo to set cookies and thus collect information about you, you can delete or deactivate cookies in your browser settings at any time. Depending on your browser, this works slightly differently. Please note that after deactivating/deleting cookies, it is possible that various functions will no longer be available to the full extent. The following instructions show you how to manage or delete cookies in your browser.

Chrome: Delete, activate and manage cookies in Chrome

Safari: Managing cookies and website data with Safari

Firefox: delete cookies to remove data that websites have placed on your computer

Internet Explorer: Delete and manage cookies

Microsoft Edge: Delete and manage cookies

If you are a registered Vimeo member, you can also manage the cookies used in the Vimeo settings.

Vimeo is an active participant in the EU-U.S. Privacy Shield Framework, which regulates the correct and secure transfer of personal data. For more information, please visit https://www.privacyshield.gov/participant?id=a2zt00000008V77AAE&status=Active. You can learn more about the use of cookies at https://vimeo.com/cookie_policy, Information about data protection at Vimeo can be found at https://vimeo.com/privacy.

Google reCAPTCHA Privacy Policy

Our primary goal is to ensure that our website is as secure and safe as possible for you and for us. To ensure this, we use Google reCAPTCHA from Google Inc. (1600 Amphitheatre Parkway Mountain View, CA 94043, USA). With reCAPTCHA we can determine whether you are really a flesh and blood person and not a robot or other spam software. By spam, we mean any unsolicited information sent to us electronically. With the classic CAPTCHAS, you usually had to solve text or image puzzles to check. With reCAPTCHA from Google we usually do not have to bother you with such puzzles. In most cases it is sufficient to simply check the box and confirm that you are not a bot. With the new Invisible reCAPTCHA version, you don’t even have to put a check mark. How this works exactly and especially which data is used for this purpose, you will learn in the course of this privacy policy.

Legal basis for the use is article 6 (1) f (lawfulness of processing), because there is a legitimate interest to protect this website from bots and spam software.

What is reCAPTCHA?

reCAPTCHA is a free captcha service from Google that protects websites from spam software and abuse by non-human visitors. This service is most often used when you fill out forms on the Internet. A captcha service is an automatic Turing test that is designed to ensure that an action on the Internet is performed by a human and not a bot. In the classic Turing test (named after the computer scientist Alan Turing), a human makes the distinction between a bot and a human. With Captchas this is also done by the computer or a software program. Classical Captchas work with small tasks that are easy to solve for humans, but have considerable difficulties for machines. With reCAPTCHA you don’t have to actively solve puzzles anymore. The tool uses modern risk techniques to distinguish humans from bots. Here you only have to tick the text field “I am not a robot” or with Invisible reCAPTCHA even this is no longer necessary. With reCAPTCHA, a JavaScript element is integrated into the source code and then the tool runs in the background and analyses your user behaviour. From these user actions, the software calculates a so-called captcha score. Google uses this score to calculate the probability that you are a human being even before you enter the captcha. ReCAPTCHA or Captchas in general are always used when bots could manipulate or abuse certain actions (such as registrations, surveys, etc.).

Why do we use reCAPTCHA on our website?

We only want to welcome people of flesh and blood on our side. Bots or spam software of various kinds can safely stay at home. That’s why we do everything we can to protect ourselves and offer the best possible user-friendliness for you. For this reason we use Google reCAPTCHA from the company Google. So we can be pretty sure that we remain a “bot-free” website. Through the use of reCAPTCHA, data is transmitted to Google, which Google uses to determine whether you are really a human being. reCAPTCHA thus serves the security of our website and consequently your security. For example, without reCAPTCHA, it could happen that a bot registers as many e-mail addresses as possible during registration in order to “spam” forums or blogs with unwanted advertising content. With reCAPTCHA we can avoid such bot attacks.

Which data is stored by reCAPTCHA?

reCAPTCHA collects personal information from users in order to determine whether the actions on our website are actually from people. Thus, the IP address and other data that Google requires for the reCAPTCHA service can be sent to Google. IP addresses are almost always shortened within the member states of the EU or other signatory states to the Agreement on the European Economic Area before the data lands on a server in the USA. The IP address is not combined with any other data held by Google unless you are signed in with your Google Account while using reCAPTCHA. First, the reCAPTCHA algorithm checks whether Google cookies from other Google services (YouTube, Gmail, etc.) are already placed on your browser. Then reCAPTCHA sets an additional cookie in your browser and takes a snapshot of your browser window.

The following list of collected browser and user data is not complete. Rather, they are examples of data that, to our knowledge, are processed by Google.

  • Referrer URL (the address of the page the visitor comes from)
  • IP address (e.g. 256.123.123.1)
  • Information about the operating system (the software that allows your computer to run. Known operating systems are Windows, Mac OS X or Linux)
  • Cookies (small text files that store data in your browser)
  • Mouse and keyboard behavior (every action you perform with the mouse or keyboard is stored)
  • Date and language settings (which language or date you have preset on your PC is stored)
  • All Javascript objects (JavaScript is a programming language that allows websites to adapt to the user. JavaScript objects can collect all kinds of data under one name)
  • Screen resolution (shows how many pixels the image consists of)

It is indisputable that Google uses and analyzes this data even before you click on the checkbox “I am not a robot”. With the Invisible reCAPTCHA version even the ticking is omitted and the whole recognition process runs in the background. How much and what kind of data Google exactly stores is not known by Google in detail.

The following cookies are used by reCAPTCHA: Here we refer to the reCAPTCHA demo version from Google at https://www.google.com/recaptcha/api2/demo. All these cookies require a unique identifier for tracking purposes. Here is a list of cookies that Google reCAPTCHA has set on the demo version:

Name: IDE
Expiry date: after one year
Use: This cookie is set by DoubleClick (also owned by Google) to register and report the actions of a user on the website in handling advertisements. This enables the effectiveness of the advertising to be measured and appropriate optimisation measures to be taken. IDE is stored in browsers under the domain doubleclick.net.
Example value: WqTUmlnmv_qXyi_DGNPLESKnRNrpgXoy1K-pAZtAkMbHI-311166994

Name: 1P_JAR
Expiry date: after one month
Use: This cookie collects statistics on website usage and measures conversions. A conversion occurs, for example, when a user becomes a buyer. The cookie is also used to show users relevant advertisements. Furthermore, the cookie can be used to prevent a user from seeing the same ad more than once.
Example value: 2019-5-14-12

Name: ANID
Expiry time: after 9 months
Use: We could not get much information about this cookie. Google’s privacy policy mentions the cookie in connection with “advertising cookies” such as “DSID”, “FLC”, “AID”, “TAID”. ANID is stored at domain google.com.
Example value: U7j1v3dZa3111669940xgZFmiqWppRWKOr

Name: CONSENT
Expiry date: after 19 years
Use: The cookie stores the status of a user’s consent to use various Google services. CONSENT is also used for security purposes, to verify users, to prevent fraudulent use of credentials and to protect user data from unauthorized attacks.
Example value: YES+AT.de+20150628-20-0

Name: NID
Expiry time: after 6 months
Use: NID is used by Google to match ads to your Google search. Google uses the cookie to “remember” your most commonly entered search queries or your previous interaction with ads. So you always get customized ads. The cookie contains a unique ID that Google uses to collect user preferences for advertising purposes.
Example value: 0WmuWqy311166994zILzqV_nmt3sDXwPeM5Q

Name: DV
Expiration time: after 10 minutes
Use: Once you have checked the “I am not a robot” checkbox, this cookie is set. The cookie is used by Google Analytics for personalized advertising. DV collects information in anonymous form and is also used to help us make user decisions.
Example value: gEAABBCjJJMXcI0dSAAAANbqc311166994

Note: This list cannot claim to be complete, as experience has shown that Google always changes the choice of its cookies.

How long and where is the data stored?

By inserting reCAPTCHA, data from you is transferred to the Google server. Where exactly this data is stored is not clearly shown by Google, even after repeated requests. Without having received confirmation from Google, it can be assumed that data such as mouse interaction, time spent on the website or language settings are stored on Google’s European or American servers. The IP address that your browser transmits to Google is generally not merged with other Google data from other Google services. However, if you are logged into your Google account while using the reCAPTCHA plug-in, the data will be merged. Google’s different privacy policies apply.

How can I delete my data or prevent data storage?

If you do not want any data about you or your behaviour to be transmitted to Google, you must log out of Google completely and delete all Google cookies before you visit our website or use the reCAPTCHA software. In principle, the data is automatically transmitted to Google as soon as you visit our website. To delete this data again, you must contact Google support at https://support.google.com/?hl=de&tid=311166994.

So when you use our website, you agree that Google LLC and its agents automatically collect, process and use data.

You can find out more about reCAPTCHA on Google’s web development page at https://developers.google.com/recaptcha/. Google will explain the technical development of reCAPTCHA in more detail here, but you will not find detailed information about data storage and data protection issues there. A good overview of the basic use of data at Google can be found in the company’s own privacy policy at https://www.google.com/intl/de/policies/privacy/.

Source: Created with the privacy generator of AdSimple in cooperation with 123familie.de

Translated with www.deepl.com

Imprint

Information according to § 5 TMG

Hartmut Hellner
Richterstraße 15
22085 Hamburg

Represented by: Hartmut Hellner
Contact: Phone: +49 178 7619485
e-mail: mail(at)hartmuthellner.com
Sales tax ID: Sales tax identification number according to §27a sales tax law: DE195290042

Privace Policy

Datenschutz

We have drawn up this data protection declaration (version 03.04.2020-311166994) to explain to you, in accordance with the provisions of the basic data protection regulation (EU) 2016/679, what information we collect, how we use data and what decision-making options you have as a visitor to this website.

Unfortunately it is in the nature of things that these explanations sound very technical, but we have tried to describe the most important things as simple and clear as possible.

Cookies

Our website uses HTTP cookies to store user-specific data.
In the following we explain what cookies are and why they are used so that you can better understand the following privacy policy.

What exactly are cookies?

Whenever you surf the Internet, you use a browser. Some well-known browsers include Chrome, Safari, Firefox, Internet Explorer, and Microsoft Edge. Most websites store small text files in your browser. These files are called cookies.

One of them cannot be dismissed: Cookies are really useful little helpers. Almost all websites use cookies. More precisely, they are HTTP cookies, as there are other cookies for other applications. HTTP cookies are small files that are stored on your computer by our website. These cookie files are automatically stored in the cookie folder, quasi the “brain” of your browser. A cookie consists of a name and a value. When defining a cookie, one or more attributes must also be specified.

Cookies store certain user data about you, such as language or personal page settings. When you visit our site again, your browser transmits the “user-related” information back to our site. Thanks to the cookies, our website knows who you are and offers you your accustomed standard settings. In some browsers each cookie has its own file, in others, such as Firefox, all cookies are stored in a single file.

There are both first-party cookies and third-party cookies. First-party cookies are created directly by our site, third-party cookies are created by partner sites (e.g. Google Analytics). Each cookie is unique because each cookie stores different data. The expiration time of a cookie also varies from a few minutes to a few years. Cookies are not software programs and do not contain viruses, trojans or other “pests”. Cookies also cannot access information on your PC.

For example, cookie data may look like this:

  • Name: _ga
  • Expiry period: 2 years
  • Usage: Differentiation of website visitors
  • Example value: GA1.2.1326744211.152311166994

A browser should support the following minimum sizes:

  • A cookie should be able to contain at least 4096 bytes
  • At least 50 cookies should be able to be stored per domain
  • In total at least 3000 cookies should be able to be stored

What types of cookies are there?

The question of which cookies we use in particular depends on the services used and is clarified in the following sections of the privacy policy. At this point we would like to briefly discuss the different types of HTTP cookies.

You can distinguish between 4 types of cookies:

Absolutely necessary Cookies
These cookies are necessary to ensure basic functions of the website. For example, these cookies are needed when a user places a product in the shopping cart, then continues surfing on other pages and only proceeds to checkout later. These cookies do not delete the shopping cart, even if the user closes his browser window.

Functional cookies
These cookies collect information about user behaviour and whether the user receives any error messages. In addition, these cookies also measure the loading time and the behaviour of the website with different browsers.

Target-oriented cookies
These cookies ensure a better user experience. For example, entered locations, font sizes or form data are stored.

Advertising cookies
These cookies are also called targeting cookies. They are used to deliver customized advertising to the user. This can be very practical, but also very annoying.

Usually the first time you visit a website, you will be asked which of these types of cookies you wish to accept. And of course this decision is also stored in a cookie.

How can I delete cookies?

How and whether you want to use cookies is up to you. Regardless of which service or website the cookies come from, you always have the option of deleting cookies, allowing them only partially or deactivating them. For example, you can block third-party cookies, but allow all other cookies.

If you want to find out which cookies are stored in your browser, if you want to change or delete cookie settings, you can find this in your browser settings:

Chrome: Delete, activate and manage cookies in Chrome

Safari: Manage cookies and website data with Safari

Firefox: delete cookies to remove data that websites have placed on your computer

Internet Explorer: Delete and manage cookies

Microsoft Edge: Delete and manage cookies

If you do not wish to receive cookies, you can set up your browser so that it always informs you when a cookie is to be set. In this way, you can decide for each individual cookie whether you want to allow it or not. The procedure varies depending on the browser. The best thing to do is to look for the instructions in Google using the search term “Delete Chrome cookies” or “Disable Chrome cookies” in the case of a Chrome browser, or replace the word “Chrome” with the name of your browser, e.g. Edge, Firefox, Safari.

What about my privacy?

The so-called “cookie guidelines” have been in place since 2009. This states that the storage of cookies requires the consent of the website visitor (i.e. you). Within the EU countries, however, there are still very different reactions to these guidelines. In Germany, the cookie guidelines have not been implemented as national law. Instead, the implementation of this directive was largely carried out in § 15 para.3 of the Telemediengesetz (TMG).

If you want to know more about cookies and are not afraid of technical documentation, we recommend https://tools.ietf.org/html/rfc6265, the Request for Comments of Internet Engineering Task Force (IETF) called “HTTP State Management Mechanism”.

Storage of personal data

Personal information that you submit to us electronically on this website, such as your name, e-mail address, postal address or other personal information when submitting a form or comments on the blog, together with the time and IP address, will only be used by us for the purpose stated in each case, will be kept securely stored and will not be disclosed to third parties.

Thus, we will only use your personal data for communication with those visitors who expressly request contact and for processing the services and products offered on this website. We will not pass on your personal data without your consent, but we cannot exclude the possibility that this data may be viewed in the event of unlawful behaviour.

If you send us personal data by e-mail – thus off this website – we cannot guarantee secure transmission and the protection of your data. We recommend that you never send confidential data by e-mail without encryption.

According to Artikle 6  paragraph 1 a DSGVO (lawfulness of processing), the legal basis is that you give us your consent to process the data you have entered. You can revoke this consent at any time – an informal e-mail is sufficient; you will find our contact details in the imprint.

Rights under the basic data protection regulation

According to the provisions of the DSGVO, you are basically entitled to the following rights:

  • Right of rectification (Article 16 DSGVO)
  • Right of cancellation (“right to be forgotten”) (Article 17 DSGVO)
  • Right to restrict processing (Article 18 DSGVO)
  • Right of notification – Notification obligation in connection with the correction or deletion of personal data or the restriction of processing (Article 19 DPA)
  • Right to data transferability (Article 20 DSGVO)
  • Right of objection (Article 21 DSGVO)
  • Right not to be subject to a decision based solely on automated processing, including profiling (Article 22 DPA)

If you believe that the processing of your data violates data protection law or your data protection rights have otherwise been violated in any way, you can contact the Federal Commissioner for Data Protection and Freedom of Information (BfDI).

Evaluation of the visitor behaviour

In the following data protection declaration we inform you whether and how we evaluate data of your visit to this website. The evaluation of the collected data is usually anonymous and we cannot deduce your identity from your behaviour on this website.

You can find out more about how to object to this evaluation of visit data in the following data protection declaration.

TLS encryption with https

We use https to transmit data tap-proof on the Internet (data protection through technology design artikle 25 paragraph 1 DSGVO). By using TLS (Transport Layer Security), an encryption protocol for secure data transmission on the Internet, we can ensure the protection of confidential data. You can recognize the use of this data transmission security by the small lock symbol in the upper left corner of your browser and the use of the https scheme (instead of http) as part of our Internet address.

Google Maps Privacy Policy

On our website we use Google Maps from the company Google Inc. (1600 Amphitheatre Parkway Mountain View, CA 94043, USA). With Google Maps we can visually improve the presentation of locations and thus improve our service. By using Google Maps, data is transferred to Google and stored on Google’s servers. Here we will go into more detail about what Google Maps is, why we use this Google service, what data is stored and how you can stop it.

What is Google Maps?

Google Maps is an online map service provided by Google Inc. With Google Maps, you can search the Internet for exact locations of cities, sights, accommodations or businesses using a PC or an app. If companies are represented on Google My Business, additional information about the company is displayed next to the location. To display directions, map sections of a location can be embedded into a website using HTML code. Google Maps displays the surface of the earth as a road map or as an aerial or satellite image. Thanks to the Street View images and the high quality satellite images, very accurate representations are possible.

Why do we use Google Maps on our website?

All our efforts on this page are aimed at providing you with a useful and meaningful time on our website. Through the integration of Google Maps, we can provide you with the most important information about various locations. Thanks to Google Maps you can see at a glance where we have our headquarters. The route description always shows you the best or fastest way to reach us. You can call up the directions for routes by car, public transport, on foot or by bicycle. For us the provision of Google Maps is part of our customer service.

Which data is stored by Google Maps?

In order for Google Maps to offer its service in its entirety, the company must collect and store data about you. This includes the search terms you enter, your IP address and the latitude and longitude coordinates. If you use the route planner function, the start address entered will also be saved. However, this data storage happens on the websites of Google Maps. We can only inform you about it, but we cannot influence it. Since we have integrated Google Maps into our website, Google sets at least one cookie (name: NID) in your browser. This cookie stores data about your user behaviour. Google uses this data primarily to optimise its own services and to provide individual, personalised advertising for you.

The following cookie is set in your browser due to the integration of Google Maps:

  • Name: NID
  • Expiry time: after 6 months
  • Use: NID is used by Google to match ads to your Google search. Google uses the cookie to “remember” your most frequently entered search queries or your previous interaction with ads. So you always get customized ads. The cookie contains a unique ID that Google uses to collect user preferences for advertising purposes.
  • Example value: 188=h26c1Ktha7fCQTx8rXgLyATyITJ311166994

Note: We cannot guarantee the completeness of the data stored. Especially when using cookies, changes can never be excluded at Google. In order to identify the cookie NID, a separate test page was created where only Google Maps was integrated.

How long and where is the data stored?

The Google servers are located in data centers around the world. However, most servers are located in America. For this reason, your data is also increasingly stored in the USA. Here you can find out exactly where the Google data centers are located: https://www.google.com/about/datacenters/inside/locations/?hl=de

Google distributes the data on different data carriers. This means that the data can be accessed more quickly and is better protected against any attempts at manipulation. Each data center also has special emergency programs. If, for example, there are problems with Google hardware or a natural disaster affects the servers, the data is still very likely to remain protected.

Some data is stored by Google for a set period of time. For other data, Google only offers the option to delete it manually. The company also anonymizes information (such as advertising data) in server logs by deleting part of the IP address and cookie information after 9 and 18 months, respectively.

How can I delete my data or prevent data storage?

With the automatic deletion of location and activity data introduced in 2019, location and web/app activity information is stored for either 3 or 18 months, depending on your decision, and then deleted. You can also manually delete this data from your history at any time using your Google Account. If you want to completely stop your location tracking, you’ll need to pause the Web and App activity section of your Google Account. Click ‘Data and personalization’ and then click the ‘Activity setting’ option. Here you can turn the activities on or off.

You can also disable, delete or manage individual cookies in your browser. Depending on which browser you use, this works in different ways. The following instructions show you how to manage cookies in your browser:

Chrome: Delete, activate and manage cookies in Chrome

Safari: Manage cookies and website data with Safari

Firefox: delete cookies to remove data that websites have placed on your computer

Internet Explorer: Delete and manage cookies

Microsoft Edge: Delete and manage cookies

If you do not wish to receive cookies, you can set up your browser so that it always informs you when a cookie is to be set. In this way, you can decide for each individual cookie whether you want to allow it or not.

Google is an active participant in the EU-U.S. Privacy Shield Framework, which regulates the correct and secure transfer of personal data. You can find more information on this at https://www.privacyshield.gov/participant?id=a2zt000000001L5AAI. If you would like to learn more about Google’s data processing, we recommend that you read the company’s own privacy policy at https://policies.google.com/privacy?hl=de.

Google Fonts Privacy Policy

We use Google Fonts from the company Google Inc. (1600 Amphitheatre Parkway Mountain View, CA 94043, USA) on our website.

To use Google fonts, you do not need to sign in or set a password. Furthermore, no cookies are stored in your browser. The files (CSS, fonts) are requested via the Google domains fonts.googleapis.com and fonts.gstatic.com. According to Google, the requests for CSS and fonts are completely separate from all other Google services. If you have a Google Account, you don’t need to worry about your Google Account information being submitted to Google while using Google Fonts. Google tracks the use of CSS (Cascading Style Sheets) and the fonts used and stores this information securely. We’ll be taking a closer look at what exactly this data storage looks like.

What are Google Fonts?

Google Fonts (formerly Google Web Fonts) is an interactive directory with more than 800 fonts provided by Google LLC for free use.

Many of these fonts are published under the SIL Open Font License, while others are published under the Apache license. Both are free software licenses. So we can use them freely without paying royalties.

Why do we use Google Fonts on our website?

With Google Fonts we can use fonts on our own website, and do not have to upload them to our own server. Google Fonts is an important component to keep the quality of our website high. All Google fonts are automatically optimized for the web, which saves data volume and is a great advantage especially for use on mobile devices. When you visit our site, the low file size ensures a fast loading time. Furthermore, Google fonts are so-called secure web fonts. Different image synthesis systems (rendering) in different browsers, operating systems and mobile devices can lead to errors. Such errors can visually distort some texts or entire web pages. Thanks to the fast Content Delivery Network (CDN), there are no cross-platform problems with Google Fonts. Google Fonts supports all major browsers (Google Chrome, Mozilla Firefox, Apple Safari, Opera) and works reliably on most modern mobile operating systems, including Android 2.2+ and iOS 4.2+ (iPhone, iPad, iPod).

So we use Google Fonts to make our entire online service as beautiful and consistent as possible. According to Art. 6 para. 1 f lit. F DSGVO, this already constitutes a “legitimate interest” in the processing of personal data. In this case, “legitimate interest” means both legal and economic or idealistic interests which are recognised by the legal system.

Which data is stored by Google?

When you visit our website, the fonts are reloaded via a Google server. This external call transfers data to the Google servers. In this way Google also recognizes that you or your IP address is visiting our website. The Google Fonts API was developed to reduce the collection, storage and use of end user data to what is necessary for the efficient provision of fonts. By the way, API stands for “Application Programming Interface” and serves, among other things, as a data transmitter in the software sector.

Google Fonts stores CSS and font requests securely with Google and is therefore protected. Google can determine the popularity of the fonts through the collected usage figures. Google publishes the results on internal analysis pages, such as Google Analytics. Google also uses data from its own web crawler to determine which websites use Google fonts. This data is published in Google Fonts’ BigQuery database. BigQuery is a web service from Google for companies that want to move and analyse large amounts of data.

However, it should also be noted that every Google Font request automatically transfers information such as IP address, language settings, screen resolution of the browser, browser version and browser name to the Google servers. Whether this data is also stored cannot be clearly determined or is not clearly communicated by Google.

How long and where is the data stored?

Google stores requests for CSS assets for one day on your servers, which are mainly located outside the EU. This allows us to use the fonts using a Google style sheet. A stylesheet is a style template that allows you to easily and quickly change, for example, the design or font of a web page.

The font files are stored at Google for one year. Google’s goal is to improve the loading time of web pages. If millions of web pages link to the same fonts, they are cached after the first visit and reappear immediately on all other web pages visited later. Sometimes Google updates font files to reduce file size, increase language coverage and improve design.

How can I delete my data or prevent data storage?

The data that Google stores for a day or a year cannot simply be deleted. The data is automatically transmitted to Google when the page is called up. To delete this data prematurely, you must contact Google Support at https://support.google.com/?hl=de&tid=311166994. In this case you only prevent data storage if you do not visit our site.

Unlike other web fonts, Google allows us unlimited access to all fonts. So we have unlimited access to a sea of fonts and can thus get the most out of our website. You can find out more about Google Fonts and other questions at https://developers.google.com/fonts/faq?tid=311166994. Although Google addresses privacy issues there, it does not provide really detailed information about data storage. It’s relatively difficult (almost impossible) to get really detailed information from Google about stored data.

You can also read on https://www.google.com/intl/de/policies/privacy/ which data is basically collected by Google and for what purpose this data is used.

Google Analytics Privacy Policy

On our website we use the analysis tracking tool Google Analytics (GA) from the American company Google LLC (1600 Amphitheatre Parkway Mountain View, CA 94043, USA). Google Analytics collects data about your actions on our website. For example, when you click on a link, this action is stored in a cookie and sent to Google Analytics. The reports we receive from Google Analytics help us better tailor our website and services to your needs. In the following we will go into more detail about the tracking tool and inform you above all about what data is stored and how you can prevent this.

What is Google Analytics?

Google Analytics is a tracking tool that is used for traffic analysis of our website. To make Google Analytics work, a tracking code is built into the code of our website. When you visit our website, this code records various actions that you perform on our website. As soon as you leave our website, this data is sent to the Google Analytics servers and stored there.

Google processes the data and we receive reports about your user behaviour. These reports may include the following:

  • Target group reports: Through target group reports we get to know our users better and know exactly who is interested in our service.
  • Ad reports: Ad reports make it easier for us to analyze and improve our online advertising.
  • Acquisition reports: Acquisition reports give us helpful information on how we can get more people interested in our service.
  • Behavioral Reports: Here we learn how you interact with our website. We can track which path you take on our site and which links you click on.
  • Conversion reports: Conversion is the name of a process in which you carry out a desired action based on a marketing message. For example, when you go from being a mere website visitor to a buyer or newsletter subscriber. These reports help us to learn more about how our marketing activities are received by you. This is how we want to increase our conversion rate.
  • eal-time reports: Here we always know immediately what is happening on our website. For example, we see how many users are reading this text.

Why do we use Google Analytics on our website?

Our goal with this website is clear: We want to offer you the best possible service. The statistics and data from Google Analytics help us to achieve this goal.

The statistically evaluated data give us a clear picture of the strengths and weaknesses of our website. On the one hand, we can optimize our site so that it can be found more easily by interested people on Google. On the other hand, the data helps us to understand you as a visitor better. We therefore know exactly what we need to improve on our website in order to offer you the best possible service. The data also helps us to carry out our advertising and marketing measures more individually and cost-effectively. After all, it only makes sense to show our products and services to people who are interested.

Which data is stored by Google Analytics?

Google Analytics uses a tracking code to create a random, unique ID associated with your browser cookie. This allows Google Analytics to recognize you as a new user. The next time you visit our site, you will be recognized as a “returning” user. All collected data is stored together with this user ID. This makes it possible to evaluate pseudonymous user profiles in the first place.

Through identifiers such as cookies and app instance IDs, your interactions on our website are measured. Interactions are all kinds of actions you perform on our website. If you also use other Google systems (such as a Google account), data generated by Google Analytics can be linked to third-party cookies. Google does not pass on any Google Analytics data unless we, as the website operator, give permission to do so. Exceptions may be made if required by law.

The following cookies are used by Google Analytics:

Name: _ga
Value:2.1326744211.152311166994-5
Purpose: By default, analytics.js uses the _ga cookie to store the user ID. Basically, it is used to differentiate between website visitors.
Expiry date: after 2 years

Name: _gid
Value:2.1687193234.152311166994-1
Purpose: The cookie also serves to differentiate between website visitors
Expiration date: after 24 hours

Name: _gat_gtag_UA_Wert: 1
Purpose: Used to lower the request rate. When Google Analytics is delivered via the Google Tag Manager, this cookie is named _dc_gtm_ .
Expiration date: after 1 minute

Name: AMP_TOKEN
Value: not specified
Purpose: The cookie has a token with which a User ID can be retrieved from the AMP Client ID Service. Other possible values indicate a logoff, a request or an error.
Expiration date: after 30 seconds up to one year

Name: __utma
Value:1564498958.1564498958.1564498958.1
Purpose: With this cookie you can track your behavior on the website and measure its performance. The cookie is updated each time information is sent to Google Analytics.
Expiration date: after 2 years

Name: __utmt
Value: 1
Purpose: The cookie is used like _gat_gtag_UA_ to throttle the request rate.
Expiration date: after 10 minutes

Name: __utmb
Value: 3.10.1564498958
Purpose: This cookie is used to determine new sessions. It is updated each time new data or information is sent to Google Analytics.
Expiration date: after 30 minutes

Name: __utmc
Value: 167421564
Purpose: This cookie is used to establish new sessions for returning visitors. This is a session cookie and is only stored until you close the browser.
Expiration date: After closing the browser

Name: __utmz
Value: m|utmccn=(referral)|utmcmd=referral|utmcct=/
Purpose: The cookie is used to identify the source of traffic to our website. This means that the cookie stores where you came to our website from. This may have been another site or an advertising campaign.
Expiration date: after 6 months

Name: __utmv
Value: not specified
Purpose: The cookie is used to store user-defined user data. It is always updated when information is sent to Google Analytics.
Expiration date: after 2 years

Note: This list cannot claim to be complete, as Google always changes the choice of its cookies.

Here we show you an overview of the most important data collected with Google Analytics:

Heatmaps: Google creates so-called heat maps. With Heatmaps you can see exactly those areas that you click on. This way we get information where you are “on the road” on our site.

Session duration: Google defines session duration as the time you spend on our site without leaving the site. If you’ve been inactive for 20 minutes, the session ends automatically.

Bouncerate: A bouncer is when you view only one page on our site and then leave our site.

Account creation: When you create an account or place an order on our website, Google Analytics collects this data.

IP address: The IP address is only shown in abbreviated form so that no clear assignment is possible.

Location: The IP address can be used to determine the country and your approximate location. This process is also known as IP location determination.

Technical Information: Technical information includes your browser type, your Internet provider or your screen resolution.

Source of origin: Google Analytics or we are naturally also interested in which website or which advertisement brought you to our site.

Other data includes contact details, any ratings, playing media (e.g. when you play a video on our site), sharing content via social media or adding to your favorites. This list does not claim to be exhaustive and serves only as a general orientation for data storage by Google Analytics.

How long and where is the data stored?

Google has distributed your servers around the world. Most servers are located in America and therefore your data is usually stored on American servers. Here you can find out exactly where the Google data centers are located: https://www.google.com/about/datacenters/inside/locations/?hl=de

Your data is distributed on different physical media. This has the advantage that the data can be retrieved more quickly and is better protected against manipulation. In every Google data centre there are appropriate emergency programs for your data. For example, if Google’s hardware fails or natural disasters paralyze servers, the risk of service interruption at Google remains low.

Google Analytics has a standard retention period of 26 months for your user data. Then your user data will be deleted. However, we do have the option of choosing the retention period for user data ourselves. We have five options for this:

  • Deletion after 14 months
  • Deletion after 26 months
  • Deletion after 38 months
  • Deletion after 50 months
  • No automatic deletion

When the specified period has expired, the data is deleted once a month. This retention period applies to your data linked to cookies, user recognition and advertising IDs (e.g. cookies from the DoubleClick domain). Reporting results are based on aggregated data and are stored independently of user data. Aggregated data is a fusion of individual data into a larger unit.

How can I delete my data or prevent data storage?

Under European Union data protection law, you have the right to access, update, delete or restrict your data. You can use the browser add-on to disable Google Analytics JavaScript (ga.js, analytics.js, dc.js) to prevent Google Analytics from using your data. You can download and install the browser add-on at https://tools.google.com/dlpage/gaoptout?hl=de. Please note that this add-on only deactivates data collection by Google Analytics.

If you basically want to deactivate, delete or manage cookies (independent of Google Analytics), there are separate instructions for each browser:

Chrome: Delete, activate and manage cookies in Chrome

Safari: Manage cookies and website data with Safari

Firefox: delete cookies to remove data that websites have placed on your computer

Internet Explorer: Delete and manage cookies

Microsoft Edge: Delete and manage cookies

Google Analytics is an active participant in the EU-U.S. Privacy Shield Framework, which regulates the correct and secure transfer of personal data. You can find more information about this on
https://www.privacyshield.gov/participant?id=a2zt000000001L5AAI&tid=311166994. We hope we could give you the most important information about the data processing of Google Analytics. If you want to learn more about the tracking service, we recommend these two links: http://www.google.com/analytics/terms/de.html and https://support.google.com/analytics/answer/6004245?hl=de.

Automatic data storage

When you visit websites today, certain information is automatically created and stored, including on this website.

When you visit our website as you are doing right now, our web server (the computer on which this website is stored) automatically saves data such as

  • the address (URL) of the accessed web page
  • Browser and browser version
  • the operating system used
  • the address (URL) of the previously visited page (referrer URL)
  • the host name and IP address of the device from which access is made
  • Date and time

in files (web server log files).

Usually web server log files are stored for two weeks and then automatically deleted. We do not pass on this data, but cannot exclude the possibility that this data may be viewed in the event of illegal behaviour.

Facebook-Pixel Privacy Policy

We use the Facebook pixel of Facebook on our website. We have implemented a code for this on our website. The Facebook pixel is an excerpt of JavaScript code that loads a collection of functions with which Facebook can track your user actions, if you came to our website via Facebook ads. For example, when you purchase a product on our website, the Facebook pixel is triggered and stores your actions on our website in one or more cookies. These cookies enable Facebook to compare your user data (customer data such as IP address, user ID) with the data of your Facebook account. Then Facebook deletes this data again. The collected data is anonymous and cannot be viewed by us and is only used for advertising purposes. If you yourself are a Facebook user and are logged in, your visit to our website is automatically assigned to your Facebook user account.

We only want to show our services or products to people who are really interested in them. With the help of Facebook pixels, our advertising measures can be better tailored to your wishes and interests. This way, Facebook users (provided they have allowed personalized advertising) can see suitable ads. Furthermore, Facebook uses the collected data for analysis purposes and its own advertisements.

In the following, we show you those cookies that were set by including Facebook pixels on a test page. Please note that these are only sample cookies. Different cookies are set depending on the interaction on our website.

Name: _fbp
Value: fb.1.1568287647279.257405483-6311166994-7
Purpose: This cookie uses Facebook to display advertising products.
Expiration date: after 3 months

Name: fr
Value: 0aPf312HOS5Pboo2r..Bdeiuf…1.0.Bdeiuf.
Purpose: This cookie is used to ensure that Facebook pixels work properly.
Expiration date: after 3 months

Name: comment_author_50ae8267e2bdf1253ec1a5769f48e062311166994-3
Value: Name of the author
Purpose: This cookie stores the text and the name of a user, who for example leaves a comment.
Expiration date: after 12 months

Name: comment_author_url_50ae8267e2bdf1253ec1a5769f48e062
Value: https%3A%2F%2Fww.test page…%2F (URL of the author)
Purpose: This cookie stores the URL of the website, which the user enters in a text field on our website.
Expiration date: after 12 months

Name: comment_author_email_50ae8267e2bdf1253ec1a5769f48e062
Value: e-mail address of the author
Purpose: This cookie stores the user’s e-mail address, provided that the user has made it known on the website.
Expiration date: after 12 months

Note: The above mentioned cookies refer to individual user behaviour. Especially when using cookies, changes can never be ruled out on Facebook.

If you are logged in to Facebook, you can change your settings for advertisements yourself at https://www.facebook.com/ads/preferences/?entry_product=ad_settings_screen. If you are not a Facebook user, you can always manage your usage-based online advertising at http://www.youronlinechoices.com/de/praferenzmanagement/. There you have the possibility to deactivate or activate providers.

If you want to learn more about Facebook’s privacy policy, we recommend that you read the company’s own data policy at https://www.facebook.com/policy.php.

Facebook Automatic Advanced Matching Privacy Policy

We have also activated Automatic Advanced Matching as part of the Facebook pixel function. This pixel feature allows us to send hashed emails, name, gender, city, state, zip code and date of birth or phone number to Facebook as additional information if you have provided us with this data. This activation allows us to tailor advertising campaigns on Facebook even more precisely to people interested in our services or products.

Newsletter Privacy Policy

If you subscribe to our newsletter, you provide the above personal data and give us the right to contact you by e-mail. We use the data stored during the registration for the newsletter exclusively for our newsletter and do not pass them on.

If you unsubscribe from our newsletter – you will find the link for this at the bottom of every newsletter – we will delete all data that was saved when you registered for the newsletter.

Google AdSense Privacy Policy

On this website we use Google AdSense, the advertising program of the company Google Inc. (1600 Amphitheatre Parkway Mountain View, CA 94043, USA). With Google AdSense, we can display ads on this website that match our theme. In this way, we can offer you ads that ideally represent a real added value for you. In the course of this privacy policy about Google AdSense we explain why we use Google AdSense on our website, which data is processed and stored by you and how you can prevent this data storage.

Legal basis for the use of Google AdSense is article 6 (1) f (legality of processing), because there is a legitimate interest to carry out targeted advertising measures.

What is Google AdSense?

Google AdSense exists since 2003 and is an advertising program of the company Google. In contrast to Google Ads (formerly: Google AdWords) you cannot place your own ads here. Over Google AdSense advertisements on web pages, as for example on ours, are played out. The biggest advantage of this advertising service compared to some others is that Google AdSense only shows you ads that match our content. Google has its own algorithm that calculates which ads you will see. Of course we only want to offer you ads that interest you and provide you with added value. Google checks which ads are suitable for our website and our users based on your interests or your user behavior and our offer. At this point we would like to mention that we are not responsible for the selection of the advertisements. With our website we only offer the advertising space. The selection of the displayed advertisements is made by Google. Since August 2013 the ads are also adapted to the respective user interface. This means that no matter whether you visit our website from your smartphone, PC or laptop, the ads will adapt to your device.

Why do we use Google AdSense on our website?

Running a high quality website requires a lot of dedication and effort. Basically, we are never finished with the work on our website. We always try to maintain our site and keep it as up-to-date as possible. Of course we also want to achieve an economic success with this work. Therefore we have decided to use advertisements as a source of income. However, the most important thing for us is not to disturb your visit on our website by these ads. With the help of Google AdSense you will only be offered advertising that fits our topics and your interests.

Similar to the Google indexing for a website, a bot examines the corresponding content and offers on our website. Then the ads are adjusted in content and presented on the website. In addition to the content overlap between ads and website offers, AdSense also supports interest-based targeting. This means that Google will also use your data to offer advertising tailored to your needs. This way you receive advertising that ideally offers you a real added value and we have a higher chance to earn a little bit more.

Which data is stored by Google AdSense?

So that Google AdSense can display a tailor-made, on you adapted advertisement, among other things cookies are used. Cookies are small text files that store certain information on your computer.

In AdSense, cookies are used to enable better advertising. The cookies do not contain any personally identifiable information. However, please note that Google considers information such as “pseudonymous cookie IDs” (name or other identifier is replaced by a pseudonym) or IP addresses to be non-personally identifiable information. Under the DSGVO, however, this data may be considered personal data. Google AdSense sends a cookie to the browser after each impression (this is always the case when you see an ad), each click and any other activity that leads to a call to the Google AdSense servers. If the browser accepts the cookie, it is stored there.

Third-party providers may place and read cookies in your browser or use web beacons to store information that they obtain from the ads served on the website. Web beacons are small graphics that enable log file recording and analysis. This analysis enables a statistical evaluation for online marketing.

Google may use these cookies to collect certain information about your user behavior on our website. These include:

  • Information on how to handle an ad (clicks, impressions, mouse movements)
  • Information whether an advertisement has already appeared in your browser at an earlier time. This data helps to prevent you from seeing an ad more often.

In doing so, Google analyses and evaluates the data on the displayed advertising media and your IP address. Google uses the data primarily to measure the effectiveness of an advertisement and to improve the advertising offer. This data is not linked to personal data that Google may have about you through other Google services.

In the following we present cookies that Google AdSense uses for tracking purposes. Here we refer to a test website, which has exclusively installed Google AdSense:

  • Name: uid
  • Expiry time: after 2 months
  • Use: The cookie is stored under the domain adform.net. It provides a uniquely assigned, machine-generated User ID and collects data about activity on our website.
  • Example value: 891269189311166994
  • Name: C
  • Expiry time: after 1 month
  • Use: This cookie identifies whether your browser accepts cookies. The cookie is stored under the domain track.adform.net.
  • Example value: 1
  • Name: cid
  • Expiry time: after 2 months
  • Use: This cookie is stored under the domain track.adform.net, stands for client ID and is used to improve the advertising for you. It can deliver more relevant advertising to the visitor and helps improve campaign performance reports.
  • Example value: 8912691894970695056,0,0,0,0
  • Name: IDE
  • Expiry time: after 1 month
  • Use: The cookie is stored under the domain doubkeklick.net. It is used to register your actions after the ad or after clicking the ad. This allows us to measure how well an ad is received by our visitors.
  • Example value: zOtj4TWxwbFDjaATZ2TzNaQmxrU311166994
  • Name: test_cookie
  • Expiry time: after 1 month
  • Use: You can use the “test_cookies” to check whether your browser supports cookies at all. The cookie is stored under the domain doubkeklick.net.
  • Example value: not reported
  • Name: CT592996
  • Expiration time: after one hour
  • Use: Saved under the domain adform.net. The cookie is set when you click on an advertisement. We could not find out more detailed information about the use of this cookie.
  • Example value: 733366

Note: This list cannot claim to be complete, as experience has shown that Google always changes the choice of its cookies.

How long and where is the data stored?

Google records your IP address and various activities that you carry out on the website. Cookies store this information about the interactions on our website. According to Google, the company collects and stores the information provided in a secure manner on Google’s own servers in the USA.

If you do not have a Google account or are not logged in, Google usually saves the collected data with a unique identification (ID) on your browser. The unique IDs stored in cookies are used, for example, to ensure personalized advertising. If you are logged into a Google Account, Google may also collect personal data.

You can delete some of the data that Google stores at any time (see next section). Much of the information stored in cookies is automatically deleted after a certain period of time. However, there is also data that Google stores over a longer period of time. This is the case if Google has to store certain data for an indefinite, longer period of time due to economic or legal necessities.

How can I delete my data or prevent data storage?

You always have the possibility to delete or deactivate cookies that are on your computer. How exactly this works depends on your browser.

Here you will find instructions on how to manage cookies in your browser:

Chrome: Delete, activate and manage cookies in Chrome

Safari: Managing cookies and website data with Safari

Firefox: delete cookies to remove data that websites have placed on your computer

Internet Explorer: Delete and manage cookies

Microsoft Edge: Delete and manage cookies

If you do not wish to receive cookies, you can set up your browser so that it always informs you when a cookie is to be set. In this way, you can decide for each individual cookie whether you want to allow it or not. Downloading and installing this browser plug-in on https://support.google.com/ads/answer/7395996 will also deactivate all “advertising cookies”. Please note that by deactivating these cookies you do not prevent the advertising, but only the personalized advertising.

If you have a Google Account, you can deactivate personalised advertising on the https://adssettings.google.com/authenticated website. You will continue to see ads here, but they will no longer match your interests. However, the ads are still displayed based on a few factors such as your location (derived from your IP address), browser type and the search terms you use.

You can find out which data Google generally collects and what they use this data for at https://www.google.com/intl/de/policies/privacy/.

Google Ads (Google AdWords) Conversion Tracking Privacy Policy

We use Google Ads (formerly Google AdWords) as an online marketing measure to advertise our products, offers and services. In this way we want to make more people aware of the high quality of our offers on the Internet. As part of our advertising activities through Google Ads, we use conversion tracking on our website from Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA (“Google”). This free tracking tool allows us to better tailor our advertising offerings to your interests and needs. In the following articles, we will explain in more detail why we use conversion tracking, what data is stored and how you can prevent this data storage.

The legal basis for the use of Google Ads conversion tracking is article 6 (1) f (lawfulness of processing), because there is a legitimate interest in carrying out targeted advertising measures.

Was ist Google Ads Conversion-Tracking?

Google Ads (formerly Google AdWords) is the in-house online advertising system of Google LLC. We can use Google Ads to create online ads to introduce our products or services to interested people. We are convinced of the quality of our offer and want as many people as possible to get to know our website. In the online area Google Ads offers the best platform for this. Of course, we also want to get an exact overview of the cost-benefit factor of our advertising campaigns. Therefore we use the conversion tracking tool of Google Ads.

But what is a conversion actually? A conversion occurs when you go from being a purely interested website visitor to an acting visitor. This happens whenever you click on our ad and then perform another action, such as visiting our website. We use Google’s conversion tracking tool to record what happens after a user clicks on our Google Ads ad. For example, we can see if products are purchased, services are used or if users have subscribed to our newsletter.

Why do we use Google Ads conversion tracking on our website?

We use Google Ads to draw attention to our offer on other websites as well. The aim is to ensure that our advertising campaigns really only reach those people who are interested in our products and offers. With the conversion tracking tool we see which keywords, ads, ad groups and campaigns lead to the desired customer actions. We see how many customers interact with our ads on a device or in a browser and then convert. With this data we can calculate our cost-benefit factor, measure the success of individual advertising measures and consequently optimize our online marketing measures. We can also use the data obtained to make our website more interesting for you and to adapt our advertising offer even more individually to your needs.

What information is stored in Google Ads conversion tracking?

We have included a conversion tracking tag or code snippet on our website to better analyze certain user actions. If you now click on one of our Google Ads ads, the “conversion” cookie from a Google domain is stored on your computer (usually in the browser) or mobile device. Cookies are small text files that store information on your computer.

Here are the data of the most important cookies for Google’s conversion tracking:

Name: Conversion
Expiry time: after 3 months
Example value: EhMI_aySuoyv4gIVled3Ch0llweVGAEgt-mr6aXd7dYlSAGQ311166994

Name: _gac
Expiry time: after 3 months
Example value: 1.1558695989.EAIaIQobChMIiOmEgYO04gIVj5AYCh2CBAPrEAAYASAAEgIYQfD_BwE

Note: The _gac cookie only appears in connection with Google Analytics. The above list does not claim to be complete, as Google always uses other cookies for analytical evaluation.

As soon as you complete an action on our website, Google recognizes the cookie and saves your action as a so-called conversion. As long as you are surfing our website and the cookie has not expired, we and Google will recognize that you have found us through our Google Ads display. The cookie is read and sent back to Google Ads with the conversion data. It is also possible that other cookies are used to measure conversions. The conversion tracking of Google Ads can be further refined and improved using Google Analytics. For ads that Google displays in multiple locations on the web, our domain may set cookies named “__gads” or “_gac”. Since September 2017, analytics.js has been storing various campaign information with the _gac cookie. The cookie saves this data as soon as you visit one of our pages for which Google Ads has set up automatic tagging. In contrast to cookies that are set for Google domains, Google can only read these conversion cookies if you are on our website. We do not collect or receive any personal data. We receive a report with statistical evaluations from Google. For example, we find out the total number of users who clicked on our advertisement and we see how well which advertising measure was received.

How long and where is the data stored?

At this point we would like to point out that we have no influence on how Google uses the data collected by the conversion tracking tool. According to Google, the data is encrypted and stored on secure servers. In most cases, conversion cookies expire after 30 days and do not transmit any personal data. The cookies named “Conversion” and “_gac” (which is used in conjunction with Google Analytics) have an expiration date of 3 months.

How can I delete my data or prevent data storage?

You have the option not to participate in Google Ads conversion tracking. If you disable the Google Conversion Tracking cookie through your browser, you’re blocking conversion tracking. In this case, you will not be included in the tracking tool’s statistics. You can change the cookie settings in your browser at any time. Each browser works slightly differently. Here you will find instructions on how to manage cookies in your browser:

Chrome: Delete, activate and manage cookies in Chrome

Safari: Manage cookies and website data with Safari

Firefox: delete cookies to remove data that websites have placed on your computer

Internet Explorer: Delete and manage cookies

Microsoft Edge: Delete and manage cookies

If you do not wish to receive cookies, you can set up your browser so that it always informs you when a cookie is to be set. In this way, you can decide for each individual cookie whether you want to allow it or not. Downloading and installing this browser plug-in on https://support.google.com/ads/answer/7395996 will also deactivate all “advertising cookies”. Please note that by deactivating these cookies you do not prevent the advertising, but only the personalized advertising.

Through the certification for the American-European data protection agreement “Privacy Shield”, the American company Google LLC must comply with the data protection laws applicable in the EU. If you would like to learn more about data protection at Google, we recommend Google’s general data protection declaration: https://policies.google.com/privacy?hl=de.

Embedded Social Media Elements Privacy Policy

We integrate elements of social media services on our website to display images, videos and text.
When you visit pages that display these elements, data is transferred from your browser to the respective social media service and stored there. We have no access to this data.
The following links will take you to the pages of the respective social media services where it is explained how they handle your data:

YouTube Privacy Policy

We have included YouTube videos on our website. So we can present you interesting videos directly on our site. YouTube is a video portal, which is a subsidiary of Google LLC since 2006. The video portal is operated by YouTube, LLC, 901 Cherry Ave., San Bruno, CA 94066, USA. When you visit a page on our website that has an embedded YouTube video, your browser automatically connects to the servers of YouTube or Google. In the process, various data is transferred (depending on the settings). Google is responsible for the entire data processing and Google’s data protection policy therefore also applies.

In the following we would like to explain to you in more detail which data is processed, why we have embedded YouTube videos and how you can manage or delete your data.

What is YouTube?

On YouTube, users can view, rate, comment on and upload videos for free. Over the last few years, YouTube has become one of the most important social media channels worldwide. To enable us to display videos on our website, YouTube provides a code snippet that we have integrated on our site.

Why do we use YouTube videos on our website?

YouTube is the video platform with the most visitors and the best content. We strive to provide you with the best possible user experience on our website. And of course, interesting videos should not be missing. With the help of our embedded videos, we provide you with further helpful content in addition to our texts and images. In addition, the embedded videos make our website easier to find on the Google search engine. Even if we use Google Ads to place advertisements, Google can – thanks to the data collected – really only show these ads to people who are interested in our offers.

What data is stored by YouTube?

When you visit one of our sites that has a YouTube video embedded, YouTube at least sets a cookie that stores your IP address and our URL. If you are logged in to your YouTube account, YouTube can associate your interactions on our site with your profile, usually using cookies. This includes information such as session duration, bounce rate, approximate location, technical information such as browser type, screen resolution, or your Internet service provider. Other data may include contact information, any ratings, sharing content through social media, or adding to your favorites on YouTube.

If you’re not signed in to a Google Account or YouTube account, Google stores data with a unique identifier associated with your device, browser, or app. For example, your preferred language setting is preserved. But much interaction data can’t be stored because fewer cookies are set.

In the following list, we show cookies that were set in a test in the browser. On the one hand, we show cookies that are set without a registered YouTube account. On the other hand we show cookies that are set with a registered account. The list cannot claim to be complete, because the user data always depends on the interactions on YouTube.

Name: YSC
Value: b9-CV6ojI5Y
Purpose: This cookie registers a unique ID to store statistics of the video viewed.
Expiration date: after session end

Name: PREF
Value: f1=50000000
Purpose: This cookie also registers your unique ID. Google gets statistics about how you use YouTube videos on our website via PREF.
Expiration date: after 8 months

Name: GPS
Value: 1
Purpose: This cookie registers your unique ID on mobile devices to track your GPS location.
Expiration date: after 30 minutes

Name: VISITOR_INFO1_LIVE
Value: 95Chz8bagyU
Purpose: This cookie tries to estimate the bandwidth of the user on our websites (with built-in YouTube video).
Expiration date: after 8 months

Other cookies that are set when you are logged in with your YouTube account:

Name: APISID
Value: zILlvClZSkqGsSwI/AU1aZI6HY7311166994-
Purpose: This cookie is used to create a profile about your interests. The data is used for personalized advertisements.
Expiration date: after 2 years

Name: CONSENT
Value: YES+AT.de+20150628-20-0
Purpose: The cookie stores the status of a user’s consent to use various Google services. CONSENT is also used for security purposes to verify users and protect user data from unauthorized attacks.
Expiration date: after 19 years

Name: HSID
Value: AcRwpgUik9Dveht0I
Purpose: This cookie is used to create a profile about your interests. This data helps us to display personalized advertising.
Expiration date: after 2 years

Name: LOGIN_INFO
Value: AFmmF2swRQIhALl6aL…
Purpose: Information about your login data is stored in this cookie.
Expiration date: after 2 years

Name: SAPISID
Value: 7oaPxoG-pZsJuuF5/AnUdDUIsJ9iJz2vdM
Purpose: This cookie works by uniquely identifying your browser and device. It is used to create a profile about your interests.
Expiration date: after 2 years

Name: SID
Value: oQfNKjAsI311166994-
Purpose: This cookie stores your Google Account ID and your last sign-in time in digitally signed and encrypted form.
Expiration date: after 2 years

Name: SIDCC
Value: AN0-TYuqub2JOcDTyL
Purpose: This cookie stores information about how you use the website and what advertisements you may have seen before visiting our site.
Expiration date: after 3 months

How long and where is the data stored?

The data that YouTube receives from you and processes are stored on Google’s servers. Most of these servers are located in America. You can see exactly where Google’s data centres are located at https://www.google.com/about/datacenters/inside/locations/?hl=de. Your data is distributed across the servers. So the data can be retrieved faster and is better protected against manipulation.

Google stores the collected data for different lengths of time. Some data can be deleted at any time, others are automatically deleted after a limited time and some are stored by Google for a longer time. Some data (such as items from “My activity”, photos or documents, products) stored in your Google Account will remain stored until you delete them. Even if you’re not signed in to a Google Account, you can delete some data associated with your device, browser, or app.

How can I delete my data or prevent data storage?

Basically, you can manually delete data in your Google Account. With the automatic deletion function of location and activity data introduced in 2019, information is stored for either 3 or 18 months, depending on your decision, and then deleted.

Whether or not you have a Google Account, you can configure your browser to delete or disable Google cookies. This works in different ways depending on the browser you use. The following instructions will show you how to manage cookies in your browser:

Chrome: Delete, activate and manage cookies in Chrome

Safari: Manage cookies and website data with Safari

Firefox: delete cookies to remove data that websites have placed on your computer

Internet Explorer: Delete and manage cookies

Microsoft Edge: Delete and manage cookies

If you do not wish to receive cookies, you can set up your browser so that it always informs you when a cookie is to be set. In this way, you can decide for each individual cookie whether you want to allow it or not. Since YouTube is a subsidiary of Google, there is a common privacy policy. If you’d like to learn more about how we handle your information, we recommend you read the privacy policy at https://policies.google.com/privacy?hl=de.

Vimeo Privacy Policy

We also use videos from the company Vimeo on our website. The video portal is operated by Vimeo LLC, 555 West 18th Street, New York, New York 10011, USA. With the help of a plug-in, we can display interesting video material directly on our website. Certain data may be transferred from you to Vimeo. In this privacy statement, we will show you what data is involved, why we use Vimeo, and how you can manage or stop your data or data transfer.

What is Vimeo?

Vimeo is a video platform that was founded in 2004 and since 2007 has enabled the streaming of videos in HD quality. Since 2015 it is also possible to stream in 4k Ultra HD. The use of the portal is free of charge, but content with costs can also be published. In comparison to the market leader YouTube, Vimeo places priority on high quality content in good quality. Thus, the portal offers a lot of artistic content such as music videos and short films on the one hand, but on the other hand also documentations worth knowing about various topics.

Why do we use Vimeo on our website?

The aim of our website is to provide you with the best possible content. And as easily accessible as possible. Only when we have achieved this are we satisfied with our service. The video service Vimeo supports us in achieving this goal. Vimeo gives us the opportunity to present you with high-quality content directly on our website. Instead of just giving you a link to an interesting video, you can watch the video right here. This extends our service and makes it easier for you to access interesting content. Therefore we offer video content in addition to our texts and images.

What data is stored on Vimeo?

When you visit a web page on our site that has a Vimeo video embedded, your browser connects to the Vimeo servers. This results in a data transfer. This data is collected, stored and processed on the Vimeo servers. Whether or not you have a Vimeo account, Vimeo collects information about you. This includes your IP address, technical information about your browser type, operating system, or very basic device information. In addition, Vimeo stores information about which website you use the Vimeo service and which actions (web activities) you perform on our website. These web activities include, for example, session duration, bounce rate, or which button you clicked on our website with a built-in Vimeo function. Vimeo can track and store these actions using cookies and similar technologies.

If you are logged in as a registered member of Vimeo, more data can usually be collected because more cookies may already have been set in your browser. In addition, your actions on our website are directly linked to your Vimeo account. To prevent this, you must log out of Vimeo while you are “surfing” our website.

Below we show you the cookies that are set by Vimeo when you are on a website with integrated Vimeo functions. This list is not exhaustive and assumes that you do not have a Vimeo account.

Name: player
Value: “”
Purpose: This cookie saves your settings before you play an embedded Vimeo video. This means that the next time you watch a Vimeo video, you will get your preferred settings back.
Expiration date: after one year

Name: vuid
Value: pl1046149876.614422590311166994-4
Purpose: This cookie collects information about your actions on websites that have embedded a Vimeo video.
Expiration date: after 2 years

Note: These two cookies are always set once you are on a web page with an embedded Vimeo video. When you view the video and click the button, for example to “share” or “link” the video, additional cookies are set. These are also third-party cookies such as _ga or _gat_UA-76641-8 from Google Analytics or _fbp from Facebook. Exactly which cookies are set here depends on your interaction with the video.

The following list shows a section of possible cookies that are set when you interact with the Vimeo video:

Name: _abexps
Value: %5B%5D
Purpose: This Vimeo cookie helps Vimeo remember the settings you have made. This could be a preset language, region or user name, for example. In general, the cookie stores information about how you use Vimeo.
Expiration date: after one year

Name: continuous_play_v3
Value: 1
Purpose: This cookie is a first-party cookie from Vimeo The cookie collects information about how you use the Vimeo service. For example, the cookie stores when you pause/replay a video.
Expiration date: after one year

Name: _ga
Value: GA1.2.1522249635.1578401280311166994-7
Purpose: This cookie is a third-party cookie from Google. By default, analytics.js uses the _ga cookie to store the user ID. Basically, it is used to differentiate between website visitors.
Expiration date: after 2 years

Name: _gcl_au
Value: 1.1.770887836.1578401279311166994-3
Purpose: This third-party cookie from Google AdSense will use to improve the efficiency of ads on websites.
Expiration date: after 3 months

Name: _fbp
Value: fb.1.1578401280585.310434968
Purpose: This is a Facebook cookie. This cookie is used to display advertisements or promotional products from Facebook or other advertisers.
Expiration date: after 3 months

Vimeo uses this data to improve its own service, to communicate with you, and to implement its own targeted advertising measures, among other things. Vimeo emphasizes on your website that only first-party cookies (i.e., cookies from Vimeo itself) are used for embedded videos, as long as you do not interact with the video.

How long and where is the data stored?

Vimeo is headquartered in White Plains, New York State (USA). However, the services are offered worldwide. The company uses computer systems, databases and servers in the USA and in other countries. Your data can therefore also be stored and processed on servers in America. The data will remain stored by Vimeo until the company no longer has an economic reason for storing it. Then the data is deleted or made anonymous. Vimeo complies with the EU-U.S. Privacy Shield Framework and is therefore permitted to collect, use and transfer data from users in the EU to the USA.

How can I delete my data or prevent data storage?

You always have the possibility to manage cookies in your browser according to your wishes. For example, if you do not want Vimeo to set cookies and thus collect information about you, you can delete or deactivate cookies in your browser settings at any time. Depending on your browser, this works slightly differently. Please note that after deactivating/deleting cookies, it is possible that various functions will no longer be available to the full extent. The following instructions show you how to manage or delete cookies in your browser.

Chrome: Delete, activate and manage cookies in Chrome

Safari: Managing cookies and website data with Safari

Firefox: delete cookies to remove data that websites have placed on your computer

Internet Explorer: Delete and manage cookies

Microsoft Edge: Delete and manage cookies

If you are a registered Vimeo member, you can also manage the cookies used in the Vimeo settings.

Vimeo is an active participant in the EU-U.S. Privacy Shield Framework, which regulates the correct and secure transfer of personal data. For more information, please visit https://www.privacyshield.gov/participant?id=a2zt00000008V77AAE&status=Active. You can learn more about the use of cookies at https://vimeo.com/cookie_policy, Information about data protection at Vimeo can be found at https://vimeo.com/privacy.

Google reCAPTCHA Privacy Policy

Our primary goal is to ensure that our website is as secure and safe as possible for you and for us. To ensure this, we use Google reCAPTCHA from Google Inc. (1600 Amphitheatre Parkway Mountain View, CA 94043, USA). With reCAPTCHA we can determine whether you are really a flesh and blood person and not a robot or other spam software. By spam, we mean any unsolicited information sent to us electronically. With the classic CAPTCHAS, you usually had to solve text or image puzzles to check. With reCAPTCHA from Google we usually do not have to bother you with such puzzles. In most cases it is sufficient to simply check the box and confirm that you are not a bot. With the new Invisible reCAPTCHA version, you don’t even have to put a check mark. How this works exactly and especially which data is used for this purpose, you will learn in the course of this privacy policy.

Legal basis for the use is article 6 (1) f (lawfulness of processing), because there is a legitimate interest to protect this website from bots and spam software.

What is reCAPTCHA?

reCAPTCHA is a free captcha service from Google that protects websites from spam software and abuse by non-human visitors. This service is most often used when you fill out forms on the Internet. A captcha service is an automatic Turing test that is designed to ensure that an action on the Internet is performed by a human and not a bot. In the classic Turing test (named after the computer scientist Alan Turing), a human makes the distinction between a bot and a human. With Captchas this is also done by the computer or a software program. Classical Captchas work with small tasks that are easy to solve for humans, but have considerable difficulties for machines. With reCAPTCHA you don’t have to actively solve puzzles anymore. The tool uses modern risk techniques to distinguish humans from bots. Here you only have to tick the text field “I am not a robot” or with Invisible reCAPTCHA even this is no longer necessary. With reCAPTCHA, a JavaScript element is integrated into the source code and then the tool runs in the background and analyses your user behaviour. From these user actions, the software calculates a so-called captcha score. Google uses this score to calculate the probability that you are a human being even before you enter the captcha. ReCAPTCHA or Captchas in general are always used when bots could manipulate or abuse certain actions (such as registrations, surveys, etc.).

Why do we use reCAPTCHA on our website?

We only want to welcome people of flesh and blood on our side. Bots or spam software of various kinds can safely stay at home. That’s why we do everything we can to protect ourselves and offer the best possible user-friendliness for you. For this reason we use Google reCAPTCHA from the company Google. So we can be pretty sure that we remain a “bot-free” website. Through the use of reCAPTCHA, data is transmitted to Google, which Google uses to determine whether you are really a human being. reCAPTCHA thus serves the security of our website and consequently your security. For example, without reCAPTCHA, it could happen that a bot registers as many e-mail addresses as possible during registration in order to “spam” forums or blogs with unwanted advertising content. With reCAPTCHA we can avoid such bot attacks.

Which data is stored by reCAPTCHA?

reCAPTCHA collects personal information from users in order to determine whether the actions on our website are actually from people. Thus, the IP address and other data that Google requires for the reCAPTCHA service can be sent to Google. IP addresses are almost always shortened within the member states of the EU or other signatory states to the Agreement on the European Economic Area before the data lands on a server in the USA. The IP address is not combined with any other data held by Google unless you are signed in with your Google Account while using reCAPTCHA. First, the reCAPTCHA algorithm checks whether Google cookies from other Google services (YouTube, Gmail, etc.) are already placed on your browser. Then reCAPTCHA sets an additional cookie in your browser and takes a snapshot of your browser window.

The following list of collected browser and user data is not complete. Rather, they are examples of data that, to our knowledge, are processed by Google.

  • Referrer URL (the address of the page the visitor comes from)
  • IP address (e.g. 256.123.123.1)
  • Information about the operating system (the software that allows your computer to run. Known operating systems are Windows, Mac OS X or Linux)
  • Cookies (small text files that store data in your browser)
  • Mouse and keyboard behavior (every action you perform with the mouse or keyboard is stored)
  • Date and language settings (which language or date you have preset on your PC is stored)
  • All Javascript objects (JavaScript is a programming language that allows websites to adapt to the user. JavaScript objects can collect all kinds of data under one name)
  • Screen resolution (shows how many pixels the image consists of)

It is indisputable that Google uses and analyzes this data even before you click on the checkbox “I am not a robot”. With the Invisible reCAPTCHA version even the ticking is omitted and the whole recognition process runs in the background. How much and what kind of data Google exactly stores is not known by Google in detail.

The following cookies are used by reCAPTCHA: Here we refer to the reCAPTCHA demo version from Google at https://www.google.com/recaptcha/api2/demo. All these cookies require a unique identifier for tracking purposes. Here is a list of cookies that Google reCAPTCHA has set on the demo version:

Name: IDE
Expiry date: after one year
Use: This cookie is set by DoubleClick (also owned by Google) to register and report the actions of a user on the website in handling advertisements. This enables the effectiveness of the advertising to be measured and appropriate optimisation measures to be taken. IDE is stored in browsers under the domain doubleclick.net.
Example value: WqTUmlnmv_qXyi_DGNPLESKnRNrpgXoy1K-pAZtAkMbHI-311166994

Name: 1P_JAR
Expiry date: after one month
Use: This cookie collects statistics on website usage and measures conversions. A conversion occurs, for example, when a user becomes a buyer. The cookie is also used to show users relevant advertisements. Furthermore, the cookie can be used to prevent a user from seeing the same ad more than once.
Example value: 2019-5-14-12

Name: ANID
Expiry time: after 9 months
Use: We could not get much information about this cookie. Google’s privacy policy mentions the cookie in connection with “advertising cookies” such as “DSID”, “FLC”, “AID”, “TAID”. ANID is stored at domain google.com.
Example value: U7j1v3dZa3111669940xgZFmiqWppRWKOr

Name: CONSENT
Expiry date: after 19 years
Use: The cookie stores the status of a user’s consent to use various Google services. CONSENT is also used for security purposes, to verify users, to prevent fraudulent use of credentials and to protect user data from unauthorized attacks.
Example value: YES+AT.de+20150628-20-0

Name: NID
Expiry time: after 6 months
Use: NID is used by Google to match ads to your Google search. Google uses the cookie to “remember” your most commonly entered search queries or your previous interaction with ads. So you always get customized ads. The cookie contains a unique ID that Google uses to collect user preferences for advertising purposes.
Example value: 0WmuWqy311166994zILzqV_nmt3sDXwPeM5Q

Name: DV
Expiration time: after 10 minutes
Use: Once you have checked the “I am not a robot” checkbox, this cookie is set. The cookie is used by Google Analytics for personalized advertising. DV collects information in anonymous form and is also used to help us make user decisions.
Example value: gEAABBCjJJMXcI0dSAAAANbqc311166994

Note: This list cannot claim to be complete, as experience has shown that Google always changes the choice of its cookies.

How long and where is the data stored?

By inserting reCAPTCHA, data from you is transferred to the Google server. Where exactly this data is stored is not clearly shown by Google, even after repeated requests. Without having received confirmation from Google, it can be assumed that data such as mouse interaction, time spent on the website or language settings are stored on Google’s European or American servers. The IP address that your browser transmits to Google is generally not merged with other Google data from other Google services. However, if you are logged into your Google account while using the reCAPTCHA plug-in, the data will be merged. Google’s different privacy policies apply.

How can I delete my data or prevent data storage?

If you do not want any data about you or your behaviour to be transmitted to Google, you must log out of Google completely and delete all Google cookies before you visit our website or use the reCAPTCHA software. In principle, the data is automatically transmitted to Google as soon as you visit our website. To delete this data again, you must contact Google support at https://support.google.com/?hl=de&tid=311166994.

So when you use our website, you agree that Google LLC and its agents automatically collect, process and use data.

You can find out more about reCAPTCHA on Google’s web development page at https://developers.google.com/recaptcha/. Google will explain the technical development of reCAPTCHA in more detail here, but you will not find detailed information about data storage and data protection issues there. A good overview of the basic use of data at Google can be found in the company’s own privacy policy at https://www.google.com/intl/de/policies/privacy/.

Source: Created with the privacy generator of AdSimple in cooperation with 123familie.de

Translated with www.deepl.com

Share: